WATCH: Calling All Men! This Ad to End Violence Against Women Is Something You Should Show Your Boys

By Ameera Rosli  •  25 Nov 2022 in Features

Thirsty for JUICE content? Quench your cravings on our Instagram, TikTok and WhatsApp

Violence against women comes in many treacherous and horned forms.

From stalking to cyberbullying, revenge porn and even outright murder, violence against women has tragically prevailed through the test of time and modernisation.

As we progress as a nation, it is deeply saddening to see that misogyny has latched itself onto the heart of our society like a parasite – slowing us down and making women feel unsafe to be their true, authentic selves.

No woman wants to become a statistic and no man should ever participate, propagate or perpetuate heinous behaviour towards them.

In this new advertisement produced by Women’s Centre for Change which is supported by the Embassy of Switzerland in Malaysia, the goal is to show men how cyberbullying and the distribution of lewd images without consent can cause serious harm to the women involved.

The ad is adeptly titled, Gol!

Watch it below:

Today is the International Day for the Elimination of Violence Against Women. Supported by the Swiss Embassy Malaysia, WCC presents ‘GOL!’, a short film on cyberviolence & how men can help end it. This #WorldCup2022, show the red card to violence against women!#16Days #IDEVAW pic.twitter.com/S6HUKAOPlg

— WCC Penang (@WCCPenang) November 25, 2022

Making use of the communal feeling of watching the World Cup, the ad shows three men at a mamak as they watch a football match but one of them is obviously distracted by something on their phone.

Instead of calling their friend out for looking at lewd images in public and wanting to share them on social media, the two men remain mute.

It is only after the referee breaks the fourth wall from the television screen to address the man that he finally pays attention.

Change is instigated when the people around you hold you accountable for your actions.

If we continue to allow our friends and family to stay stagnant in their misogyny, we are just as much a part of the problem as they are.

So, speak up and call them out! Watching the World Cup is best experienced together, especially when we are able to share the victories with each other.

The same goes when it comes to ending violence against women. It’s time to shoot our goals.