Bukit Bintang Hair Salon Offers Free Services To Frontliners During COVID-19 Pandemic

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Nedda started thinking of a new strategy to promote her salon after business slumped following the MCO. — LOW LAY PHON/The Star
source: The Star

Amidst the pandemic, Malaysians have shown their appreciation for frontliners through various ways.

From sketching them on Starbucks cups and through whimsical children’s drawings to offering free wedding services, frontliners are feeling the love from the community they are arduously trying to protect from the COVID-19 virus.

Recently, salon owner, Nedda Bakhtiary, showed her appreciation to our frontliners by opening the doors to her hair salon, Prettify Dot Com in Bukit Bintang, and offering services for free to them.

Initially a hot spot for tourists to get their hair done, Nedda recognised that during the pandemic, her business was no longer pulling the same customers.

Taking a step back, she decided to lower her prices and even start giving out services for free to frontliners. She said,

“Almost 90% of my customers were international tourists. But this was no longer the case as the country’s border had closed. It was then I thought that I needed to come up with a strategy to turn my business around.”

She posted on Instagram that she was offering these promotions and almost immediately, customers started flooding in. According to Nedda,

“We’ve received good response from them, especially the women, who were very pleased with our service. Some came with colleagues while a few came with their mothers. Several even came in their uniform! They passed word about this salon to their friends and that helped to promote our business.”


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Recognising the importance of curbing the virus, the salon performs frequent sanitisation to ensure the safety of the customers. Sessions are limited to three people at at time for a duration of 2-3 hours and all workers must wear aprons and gloves.

Nedda initially planned to keep the initiative going for only 2 months but since it has been getting such a positive reception, she plans on continuing it until the pandemic ends.

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