Past Green Room events have proven that Heineken is possibly the only beer brand here that gets it – they are cognisant of pop culture the youths are into. And yes, that means going beyond just the increasingly tired EDM phenomenon.
An experienced festivalgoer, Didi Ramlan feels like the right person to take on the job of tying up this month’s festival issue. From money matters to snobby audiences, she’s got beef with all your whiny festival gripes…
“I’m not a street artist, that’s just a trendy name. It’s not graffiti anymore, now it’s street art. Probably gonna be something else in 10 years, I dunno. For me it’s just painting outdoors.” – Ernest
JUICE sat down with the Pestle & Mortar “family” to learn a thing or two about the business and the brand’s future plans. Did we hear “technical wear”?