Heineken Green Room 2013: Of Drums & Not-So-Extinct Dinosaurs

By Alif Omar Mahfix  •  in Green Room
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source: The Drums

Heineken Green Room
Date Saturday 15 June 2013
Time 9pm
Venue KL Live, Life Centre
Ticket RM88 (Presale) / RM108 (Door)

Past Green Room events have proven that Heineken is possibly the only beer brand here that gets it – they are cognisant of pop culture the youths are into. And yes, that means going beyond just the increasingly tired EDM phenomenon. With a résumé of lineup that traverses the genre spectrum, Green Room has bagged the likes of Gossip, Arts Vs. Science, The Rapture, 2manydjs, Filthy Dukes and more, going anywhere from indie, electronica, rock, electropop to a combination thereon.

This year’s iteration continues that tradition. Heineken is bringing Brooklyn’s indie pop outfit, The Drums, and the UK’s irreverent electronic demigod, Totally Enormous Extinct Dinosaurs (TEED) – on point combination reflective of this generation’s zeitgeist where indie and electronic often time overlap. Joining them are our local equivalents; old timers Twilight Actiongirls, current it-collective of alternative club nights, Deer Society, and indie electropop savant, Darren Ashley.

Celebrating their 10th year of providing KLites with indie anthems even before Pitchfork approved ‘em, Twilight Actiongirls’ involvement with Green Room is expanded to playing pop culture curators. DJ Bunga, ChaseyLain, Ribut 10:59, and DJ Xu. Collaborating with Callen Tham aka themancalleduncle, the TAG boys will be curating the art installations and content that have become a signature of the event. They are remaining mum on what those might be, but if the previous Green Room events are anything to go by, expect a multi-sensory experience beyond just your audio senses.

Heineken has also partnered up with Spotify in anticipation of Green Room. They’ve roped in the entirety of Malaysia’s scenesters (including JUICE) for a playlist that echoes the ethos of the event; danceable tunes that aren’t necessarily of the EDM persuasion. Look for it by clicking here.

It’s easy to choose the safe route by sticking with what’s already proven and following a template set by others. We’re glad that at least one alcoholic beverage is willing to take the risk and actually do something that speaks to the Pitchfork generation. Heineken, you’re an alpha hipster. 

Presale tickets are available at all Rock Corner outlets (till 14 June) as well as on www.myticket.my (till 7 June). To be part of Heineken’s exciting calendar of events, stay tuned to their Facebook page (www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).