Lazada M’sia x KLFW Launch The First LazMall Multi-Label Fashion Store & It’s Filled With Trendy Local Designs

By Karissa Lund  •  in Fashion
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For anyone who loves to shop online, finding a trendy yet unique piece is hard to come by – especially if you’re ahead of the fashion game. Usually, you would have to wait until EVERYONE hypes a certain garment up, only then will it be easy to find for an affordable price.

That’s all in the past because today (31 March), Kuala Lumpur Fashion Week (KLFW) and leading e-commerce platform, Lazada Malaysia have announced the launch of the first LazMall Multi-Label Fashion e-store through its consignee online brand – One Common Mission (O.C.M). 

O.C.M. represents the fashion trend and taste of Millennials and Gen-Y who are fashion-forward and social-media-centric on what is cool in the world of high fashion but opt for affordable and original alternatives.

Of course, no more tacky fabrics or breakable things as O.C.M will be giving us high-quality fashion and lifestyle items that are relatable to our way of life. 

The store will feature renowned and up-and-coming local designer brands such as A-Jane, Rizman Ruzaini, Syomirizwa Gupta, Behati, Against Lab, Kit Woo and more, and aims to support the local fashion industry by promoting Malaysian-made designs.

In fact, more local designers and brands will launch within the OCM LazMall Flagship Fashion Store in the coming weeks and seasons.

Andrew Tan, founder of Kuala Lumpur Fashion Week said, “O.C.M. brings the ideology of this amazing experience to Malaysia where we envision an online fashion accessibility where all Malaysians – even in the most remote areas of Malaysia – are included in the discovery of cool and affordable fashion pieces from the lesser-known to well-known Malaysian design brands and labels”.

In photo from L-R: Dino Omar, host; Andrew Tan, founder of KLFW; Diana Boo, CMO of Lazada Malaysia.

To make shopping easier with an elastic price range, O.C.M. includes products for the fashion experimentalist to the seasoned fashion consumers in six main categories: OCM essentials, DSCVR curated fashion, accessories, home vibes, grooming & wellness, and lastly, OCM SERIES 0000.

That last category caught our attention as the unique space is for limited items from O.C.M. and designers to experiment with. From one-of-a-kind product using vintage or deadstock, to even pre-owned items, this category hopes to push boundaries that concentrate on a more conscious and mindful way of buying fashion.

To see what’s poppin’, head first to Lazada x KLFW’s O.C.M. 

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