This Company Offers Virtual Try-On To Ease Customers’ Online Shopping Experience

By Aqasha Nalani  •  10 May 2024 in Fashion

Thirsty for JUICE content? Quench your cravings on our Instagram, TikTok and WhatsApp

Say goodbye to all your online shopping worries because there’s a revolutionary new technology that will make your dream dress a reality, right from the comfort of your own home.

Developed by Anthropics Technology, an AI technology solutions company based in London, UK, Zyler Virtual Try-On allows customers to have a virtual fitting session on any device.

This cutting-edge feature provides a seamless and accurate clothing try-on experience without the need for a physical item.

The software promises to help customers visualise how outfits will look on them, offering a personalised shopping experience that enhances satisfaction while minimising the pain of returning clothes that don’t fit them well.

Retailers using this innovative technology have reported an increase in browsing time and engagement, as well as a decrease in returns

While it’s not yet available everywhere, you can find this new technology on various notable clothing brands, including John Lewis Fashion Rental, Moss, and Larusmiani.

Zyler Virtual Try-On technology has also won the “Virtual Fitting Room Innovation of the Year” award at the 2024 RetailTech Breakthrough Awards.

The RetailTech Breakthrough Awards celebrate the most outstanding companies, technologies, and products in the retail industry.

With thousands of nominations from around the globe, Anthropics Technology has distinguished itself among winners such as UPS, Toshiba Global Commerce Solutions, Advatix, Berkshire Grey, and other leading companies and startups in the retail technology sector.

“We are thrilled to receive this esteemed award. Zyler Virtual Try-On underscores our dedication to pushing technological boundaries to create innovative solutions that enhance the fashion retail experience and customer journey,” said Alexander Berend, CEO of Anthropics Technology.

Read more fashion news on JUICE here.