SG’s Viral “Charles & Keith Bag Girl” Pilots Her Way Into Adorable TikTok Ads With AirAsia

By Lara Kramer  •  20 Mar 2023 in News

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The internet sensation that rose from the outburst that ensued when she referred to her Charles & Keith bag as a luxury item has been making waves over the past few months. Shortly after securing her spot as a model for the brand’s Women’s Day campaign, the young woman, Zoe Gabriel, has earned a feature in series TikTok ads by AirAsia.

@flyairasia*Domestic: all-in from RM23. Asean: all-in from RM60. Includes airport taxes, MAVCOM fee, fuel surcharges and other applicable fees. T&C apply.♬ i think he knows sped up – r & m &lt33

In the first clip, Zoe busts a move in the aircraft along with other crew members to promote the airline’s new discount prices.

Separately, Zoe creatively promotes inflight meals offered by AirAsia in another cute yet concise 42-second clip:

@flyairasia Jom makan inflight meals with @zoe 🦋 ♬ cupid twin version – ⟡ TRACYTRACKS ⟡

Needless to say, the clips were quick to go viral, with netizens leaving unanimous encouraging remarks in the comments section. Many also noted that they were happy Zoe was getting the recognition she deserved.

Previously, Zoe spoke of her family’s background and the multiple challenges they had faced over the years as Filipino nationals attempting to build a better life in Singapore. She noted that her father, who worked as an engineer, had put aside his savings to gift her the bag (which is considered luxury-lite, by the way).

 

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A post shared by zoe gabriel (@zoeaaleah)

Zoe’s journey definitely serves as a testament to the power of social media in bringing attention to new talent and proves that sometimes even unwanted situations can yield great success.

We can’t wait to see what Zoe creates next!