Over the last 70 years, Milo has served to be the nation’s staple chocolate malt drink for all Malaysians, regardless of age.
In order to celebrate that triumph, Milo will be holding various activities where participants can stand a chance to win prizes worth over RM550,000 through the ‘Milo 70 Years of Goodness in 70 Days’ Contest.
To kickstart the celebration, Milo will be bringing a convoy of vintage Milo trucks from the 1950s all the way to its present design in 2020. They will also be handing out free Milo drinks from 22 August to 4 October.
Following Milo’s official website, there is a specific schedule to check where the rest of the convoy will be visiting so you can get your Milo fix and see some cool vintage designs.
Right now, everyone is making their way to Pekan Milo, an experiential consumer engagement, at Sunway Pyramid until 6 September as reported by Malay Mail.
Juan Aranols, the brand company’s chief executive officer also explained that Milo has contributed to the nation’s growth while being an integral part of the community.
“We are proud of this legacy, which is proof of not only its goodness but also the values of determination, resilience, courage and the never-give-up spirit that it champions through sports.
“This year has been especially challenging for all of us, but these values have kept us going further,” said Aranols.
If there is one brand that traverses the test of time and unites all Malaysians, it’s Milo.
That is why the brand invites everyone to share their ‘Milo 70 Years in Malaysia’ experience on social media by using #MILO70Tahun and My Milo Story on HITZ, ERA and MY FM.
The most creative entries will win limited-edition vintage Milo tins.