Thrift For Relief! White Flag Movement Inspires 4 Girls To Organise Fundraiser With Used Clothes

By Quinny Tan  •  04 Aug 2021 in Fashion

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The white flag movement has only grown stronger and more recognisable over the last month with more regular citizens initiating their own efforts to aid those in need.

Local fundraising organisers @careclub.my started with four girls who wanted to raise money in hopes of being able to fund organisations and initiatives that are providing essentials. To do so, they compiled their used clothes for an online fundraiser.

Their pre-loved sale was a hit and soon, they started receiving clothes as donations from friends and followers to sell for charity.

 

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A post shared by Care Club (@careclub.my)

JUICE spoke with the founders of Care Club – Riley Jolie, Skye Lai, Cyii Cheng, and Roanne Woo –  who expressed what motivated them to start the fundraiser. 

“Care Club started out of a desire to do more. We saw what was going on in Malaysia all over our social media; people starving, not being able to buy essentials for themselves and their families, not being able to get employment, and just overall suffering because of the pandemic. It was really heartbreaking and frustrating to see all that and not be able to contribute financially. That heartbreak and desire is what created and fuels Care Club.”

Just a month ago, Care Club posted their first announcement about opening the account, and has since piqued the interest of supporters all over the country with weekly donations of 100% of their profits to charity relief funds. 

 

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A post shared by Care Club (@careclub.my)

The idea behind selling second hand clothing quickly became a point of interest amongst the girls as it was seen to be “an accessible and readily available means of raising funds.” 

“Seeing as we all had a lot of clothes that we no longer made use of, it was a great idea to let the pieces go to new loving owners while contributing to a good cause.”

Initially the clothes going up for sale were pre-loved, good-condition, pieces from the founders’ own closets. Yet through a combination of social media marketing, cool aesthetics, and a pure skill for styling ‘fit pics’, they started receiving a myriad of requests from friends to strangers alike to donate their own clothes to be sold on Care Club for charity donations.

“This was a turning point for us because we saw this as an opportunity to continue providing funds to help those who cannot provide for themselves. From then on things got a bit more complicated. We had to liaise with people, vet their items (we want to raise as much money as possible each week so the items have to be ‘sellable’), model and take pictures of the clothes for those who don’t want to or can’t model and photograph it themselves, decide on who handles shipping, etc. So there’s a lot of logistics and effort involved but we’re happy to do it.”

 

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A post shared by Care Club (@careclub.my)

Care Club also endorses full transparency when it comes to their donations to establish trust between them and their audience.

Weekly postings about how much was raised, what was bought, and which organisations they donated towards, have been consistently updated on their page, along with screenshots of sales reports and receipts for donations to the specific organisations. 

 

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A post shared by Care Club (@careclub.my)

They believe the attraction of what pulls buyers to contribute is the fact that the message is focused on sending out help to people in need, no matter how big or small the purchase. As the saying goes, ‘a little goes a long way’.

In addition to this, Care Club has future goals and aspirations to gain recognition from other companies to collaborate with them to raise as much money as possible to provide as much aid as they can. 

“We would reach greater milestones if we could get brands to match the amount we raised or perhaps donate items we could sell on their behalf to raise funds.

“We want Care Club to be a platform supporting all communities; one that can be mobilised anytime there’s a need in the future. The White Flag campaign is hopefully the first of many we will be able to raise funds for.”

You go, girls! Utilising platforms to inspire everyone to help out, coupled with putting out eye-catching creative content definitely warrants recognition or at the very least, sharing their curated pre-loved finds. 

Follow @careclub.my for more updates and upcoming pieces to do your part in supporting those in need in the community.