Imagine walking into a restaurant only to be greeted by the staff – “Good evening, bitch!”
Normally anyone would feel taken aback and would demand to see the manager right away but for famous breakfast and brunch restaurant Bacon Bitch, and their accompanying bar – Drunk Bitch, that’s their general way and rule for welcoming customers.
Recently, a viral Tik Tok uploaded by user @danijakelcringe has been circulating around social media as it aptly depicts how the restaurant staff greet their customers before taking their orders.
you’re required to call customers “bitch” at this restaurant 😭😭😭 I would fit right in pic.twitter.com/k3B7XoDJoT
— dai (@vietbaddie) September 29, 2020
In the video, two staff from the restaurant greet a customer with the b-word, but instead of outrage, the customer is chill about the whole thing as the unusual greeting even sounds friendly and warm.
When it came to ordering food, the word ‘bitch’ continued to be thrown around countless times as most of the names of their drinks and dishes had that word in them too.
Even online, their bitchin’ website maintains the theme in their description:
“DRUNK BITCH IS A FULL-SERVICE BAR SPECIALIZING IN UNSUSPECTING FROZEN ADULT BEVERAGES. HAVE ONE HAVE A FEW IT’S OK TO BE A DRUNK BITCH AT DRUNK BITCH, THE BEST BAR IN SOUTH BEACH, AS LONG AS YOU HAVE A DESIGNATED DRIVER, BITCH.”
Although it may seem weird especially to Malaysians who are hypersensitive, reclaiming and disarming derogatory terms has been a staple American tradition – like black rappers who use the N-word.
Therefore, this is not the first restaurant to use vulgarity when talking to their customers. Another famous ‘rude’ restaurant would definitely be the Weiner Circle in Chicago.
Besides their famous Chicago hotdogs, they are also known for their extremely hostile staff who insult and yell at customers as it is part of their job and tradition. The store was featured on The Conan Show and it even featured Jack McBrayer from 30 Rock.
What’s essential to remember is that it is nothing personal and simply a marketing gimmick, but a good one as the Bacon Bitch has been getting much attention.
If you’re a sensitive person by nature and prone to cry easily, this might not be the place for you but if you’re not… then get in line, bitch!