WATCH: Snoop Dogg Launches New Coffee Brand Called INDOxyz with Sumatra-Sourced Beans

By Syakir Roslan • 16 Mar 2023 in News

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What can’t Snoop Dogg do? He’s shown again and again that his entrepreneurial spirit knows no bounds. This time around, the legendary rapper has turned his attention to a new venture – coffee.

Last week, Snoop launched his latest business venture, INDOxyz, a line of coffee drinks and products using single-origin beans sourced from the Indonesian island of Sumatra.

Co-launched with Michael Riady, an entrepreneur and member of the ultra-wealthy Riady family, INDOxyz is the latest addition to Snoop’s ever-growing portfolio of businesses.

But how did Snoop get involved with Indonesian coffee? According to the brand’s website, Snoop was introduced to local coffee by Michael Riady during a visit to Indonesia.

All it took was one sip, and Snoop was hooked. The beans used in INDOxyz come from the Gayo region of north Sumatra, which is known for its rich flavour of dark chocolate with elated herbal notes.

INDOxyz is currently available in parts of California in the form of ready-to-drink cold brew cans and whole beans. So far, the reception has been positive, with fans of Snoop and coffee enthusiasts alike eager to try it.

This isn’t the first time Snoop has ventured into the food and beverage industry. He’s already got a line of wines with celebrity homemaker Martha Stewart in addition to herbally-infused snacks.

So, what’s next for Uncle Snoop? Honestly, it’s hard to say where the Doggfather might go snooping around business-wise with such an extensive and varying line of products in his portfolio, but we’re all here for it regardless.

Check out the ad for INDOxyz below: