After going through 200 submissions from hopeful independent artists, the Malaysian chapter of Levi’s Music Project has finally chosen its four finalists – MAYABAYU, Dato Maw, Alien Lipstick Fire and Margasatwa.
The finalists were chosen based on their authenticity, unique talents, individual merits and credibilities by a panel of judges, including Levi’s Malaysia representatives, the programme’s mentors, Jennifer Thompson aka Kak Jen and Tang Eu Jin aka Old Head Jin.
This kicks off the first of three phases for the entire programme over the course of three years, which begins with the four artists recording a brand new song funded by Levi’s. They would also get the chance to headline a virtual show hosted on the global Levi’s YouTube channel.
Apart from that, they’re also closer to getting an RM20,000 music video grant and the opportunity to elevate their music career profile by collaborating with the programme’s mentors.
“Choosing only four out of an extensive list of artists at various stages of their journey was extremely challenging but it’s not about winners or losers, it is all about recognising and working with the independent community as a whole.
“We are looking forward to assisting and mentoring the chosen artists in their careers any way we can,” says Jennifer Thompson.
The Covid-19 pandemic has led many established and rising talents into uncertainty, since they can’t perform in public spaces. With that, an in-depth programme that helps a community-based music collaboration and education couldn’t come at a better time.