When we think of KFC, what automatically comes to mind is the famous fast-food fried chicken chain, Kentucky Fried Chicken. Hence, Kedah Football Association (KFA) president Muhammad Sanusi Md Nor, who is also the Kedah Menteri Besar, has decided to change the name to Darulaman FC (DFC).
Following the guidelines set by the Football Association of Malaysia (FAM), the name Darulaman FC (DFC) has been registered for the club’s privatisation process from Football Association (FA) to Football Club (FC).
The new logo of the club will be made soon and elements that have been confirmed to be be included are images of rice (paddy), the colours green, yellow, red; a football, shield and stars. The club promises to explain their new logo in detail during the launch of their rebranding and new name, as reported in Harian Metro.
Although it may seem like a big change, that is not entirely true, as some similarities from the old logo, and especially the club’s song, will stay the same. Sanusi said,
“When we think of Kedah Football Club it becomes KFC, (we) do not want to be known as fried chicken and would like to avoid it, that’s why we named it Darulaman FC (DFC). We will still be using the same colours and song so that we can continue to cheer on together. The logo needs to be different, DFC needs to to have its own logo.”
It’s not every day you hear of a football club rebranding themselves to avoid being mistaken for fried chicken, however, if it’s for the better and improves the image of the club, then more power to ’em!
The Kedah Football club has always been well-respected being the only team in Malaysia to make history by earning treble titles (when a club team wins three trophies in a single season) twice.