Ferrari’s First EV Has Looks You’ll Either Love or Hate

By Danial Martinus • 26 May 2026 in Cars

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Ferrari has entered what it calls a new era with the unveiling of its first-ever fully electric vehicle, the Luce.

Shown to the world for the first time on 25 May in Rome, Italy, the launch date and venue also pay tribute to Ferrari’s first-ever racing victory in 1947, which is nearly 80 years ago.

The next major leap forward

Ferrari has reassured passionate fans of the brand that the Luce doesn’t replace Marenello’s iconic petrol-powered supercars.

Instead, the Luce acts more like an expansion of the Prancing Horse identity, being the first of what we can assume to be more segments of Ferrari’s “multi-energy” strategy, which puts electrification front and centre as another way to push design and performance into new territory.

Of course, one of the biggest talking points regarding the Luce is its appearance. Most Ferrari purists would probably argue it looks nothing like a Ferrari at all, and that’s a fair point to make.

At first glance, the Luce takes on a very conventional “EV aesthetic”, which usually involves a sleek design that maximises aerodynamic efficiency. This is especially true when looking at the car from the side and front. But in the rear, it’s a lot easier to recognise the iconic Ferrari DNA. That could, however, be its only saving grace, appearance-wise.

It was designed in collaboration with LoveFrom, a creative collective led by former Apple design chief Jony Ive and renowned designer Marc Newson.

It might take some time to get used to, but this writer suspects people will eventually warm up to the Luce’s appearance. If you’re a purist or a fan of Ferrari’s iconic sharp lines, perhaps this car was never meant for you in the first place.

And if you haven’t noticed by now, the Luce is actually the brand’s first four-door five-seater. The existing Ferrari Purosangue has four doors as well, but it only has four seats in a 2+2 configuration. Whether the third rear-middle seat is actually useable or not remains to be seen.

Still, an extra seat is definitely welcomed, especially if you appreciate practicality just as much as you love luxury.

The car’s interior comprises a mix of different materials, including premium leather, recycled aluminium, and glass, coming together to form an ultra-futuristic instrument panel and dashboard that still provides just enough tactility and physical control for people averse to touch screens.

It’s thoughtful in that sense. The Luce embraces modernity while retaining some “old” tech that just works a lot better in the long run.

Being an EV, you can definitely expect the Luce to be quiet in normal daily driving settings. But put it into Manual or Performance mode, and you’ll be greeted with what Ferrari describes as “an authentic, functional sound” that doesn’t make the driving experience numb and isolated, as EVs tend to feel.

According to Ferrari, this sound is made up of real mechanical vibrations from the car, amplified through a bespoke 21-speaker sound system.

In terms of actual performance and range figures, the numbers are pretty impressive. The Luce can sprint from 0 to 100km/h in just 2.5 seconds, with a full charge delivering upwards of 530km of range. Of course, this really depends on how heavy your right foot is.

The car’s powered by four electric motors (one at each wheel), which also makes it a very planted and stable car, allowing you to take fast corners with a little less sweat dribbling down your cheeks.

While it might not be your conventional Ferrari, it certainly signals which direction the brand is headed as EVs start to dominate the automotive industry.

Click here to learn more about the Ferrari Luce.