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Molek FMSelangor Kicks Off Visit Selangor Year 2025 with Festivals, Food, and Fireworks
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This Spotlight is brought to you by Tourism Selangor.
Tourism Selangor has officially launched Visit Selangor Year (VSY) 2025 under the tagline “Surprising Selangor”, with the ambitious goal of attracting 8 million tourists by the end of 2025!
The initiative was announced during a grand three-day festival and concert at Setia City Park, showcasing the state’s vibrant culture, culinary diversity, and exciting plans for the upcoming year. Officiated by YAB Dato’ Seri Amirudin bin Shari, Chief Minister of Selangor, the launch event brought together over 5,000 attendees for a weekend of festivities, performances, and cultural celebrations.
A launch weekend to remember
Visitors were treated to an array of activities that highlighted Selangor’s rich heritage and modern appeal.
The festival’s centrepiece was a free-entry concert featuring performances by top Malaysian and international artists, including Cakra Khan, Datuk Amy Search, Suki Low, and Aizat Amdan, who debuted the official VSY 2025 theme song.
The night also saw the unveiling of SPARK the Fireflies, the campaign’s mascot, and the launch of the digital portal visitselangor2025.my.
The festivities continued with the Love Food Festival, boasting 70 food booths serving 60 of Selangor’s most beloved delicacies, along with live workouts, cultural exhibitions, and a dazzling fireworks display.
What to expect in 2025
VSY 2025 promises a year-long calendar filled with exciting events, exciting initiatives, and unique travel experiences, including:
- Iconic Events: Look forward to the return of crowd favourites like Art of Speed Malaysia, the Selangor Travel Fair, and other festivals celebrating the arts, culture, and automotive innovation.
- New Attractions: Key destinations in the northern and southern regions of Selangor will be spotlighted, offering fresh travel opportunities and hidden gems for visitors to explore.
Making VSY 2025 possible is the Selangor State Government’s allocation of RM8 million for the campaign, slated to promote local tourism and fund events, marketing efforts, and partnerships. The goal is to generate an estimated RM11.7 billion in tourism receipts while creating job opportunities across the state.
According to Selangor’s EXCO of Local Government and Tourism, YB Dato’ Ng Suee Lim, the Selangor government has introduced new measures to encourage arts and cultural activities, including reduced entertainment taxes and duty-free status for local artists throughout 2025.
“This initiative not only encourages greater tourist inflow but also promotes Selangor as a hub for arts, culture, and entertainment”, he added.
Tourism Selangor is also partnering with major brands to enhance the campaign’s impact.
CUCKOO International (MAL) Berhad has been appointed as the Official Healthy Home Creator, bringing innovative initiatives that align with the campaign’s goals. AVIS Malaysia, on the other hand, will be launching the Squad Visit Selangor Year 2025—a mobile tourism promotion team that will engage communities across Selangor and beyond.
Why Selangor?
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From serene natural landscapes to bustling urban centres, Selangor offers a diverse range of attractions.
Visitors can immerse themselves in nature, indulge in culinary adventures, or discover cultural treasures. VSY 2025 invites tourists to experience these wonders firsthand!
“Through our continued collaboration with local municipal councils and tourism operators, we are committed to providing unparalleled hospitality and tailored experiences for both domestic and international visitors,” said YB Dato’ Ng Suee Lim.
For more information and updates, head to visitselangor2025.my
With something for everyone, Visit Selangor Year 2025 promises to be an unforgettable journey!
For more travel news, head to JUICE Malaysia.
