Topshop and Topman’s Denim Campaign Introduces New Fits and Half Sizes
Images Oliver Hadlee Pearch
Topshop and Topman jeans are a hit among fashionistas who seek comfort, style, and most importantly, perfect fit. They’ve been a wardrobe bff for a plethora of reasons, and there’s no denying the practicality of the brand’s jeans. If you’re a lover of Topshop and Topman, the Brit fashion labels have teamed up to create a Denim campaign for Spring/Summer 2018, with a short film art directed by Jonny Lu.
The best part of this dual-branded campaign is the introduction of three new fits for Topshop: the New Boyfriend, the Wide, and the Cropped Straight, in addition to the existing designs.
While Topman sees six key fits for SS2018: the Stretch Skinny, the Spray On, the Super Spray On, the Stretch Slim, the Taper and the Original.
Not stopping there, the campaign brings in a highly-anticipated measurement system that includes half sizes (UK and online only) for the peeps who belong awkwardly between two different sizes. Half size jeans are available across continuous lines in two washes.
Customers who purchase a pair of jeans in-stores from 29 to 22 April 2018 will receive a RM50 voucher that’s redeemable until 30 April on their next denim purchase.
Complimentary denim personalisation will also be available during the weekends at selected stores from 2pm-8pm. Follow Topshop Malaysia on Facebook, or shop here.