Timberland’s Eco-Friendly Kicks, The Madbury, Will Take You To The Streets Or Trails In Style

By Ammar Haziq  •  17 Sep 2020 in Fashion

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As the world shifts and we as people have a better understanding of our relationship with nature, the sense of environmental responsibility as a collective becomes more essential.

Since 1973, Timberland has always championed outdoor clothing and its Nature Need Heroes campaign is a way of rallying the new generations to carry the torch of sustainability in fashion.

The global brand is taking a fresh approach while staying true to its core attributes to release an all-new footwear style for fall, taking us into a greener future.

The Madbury sneaker-boot takes it to the next level by taking stylistic cues from Timberland’s classic 6″ boot with a modern yet distinct mid-top silhouette.

“It’s dynamic and a true expression of fashion meets function with modern styling aesthetics that resonate with the youthful culture,” said Chris McGrath, VP of Timberland Global Footwear Design.

The sneaker-boot also sports the iconic “tree” branding, which is an homage to its predecessors’ classic design. It also has an aggressive geometric streamlined look that will make you appear stylish as you walk in the city streets or country trails.

The Madbury features an upper made with Better Leather, an environmentally-conscious leather sourced from a tannery with Silver Rating, meaning the process of making it ensures no harm to nature.

The uppers and linings are made with Timberland’s proprietary ReBOTL fabric – which means 50% of it came from recycled bottles! This reduces environmental impact while still providing you with enhanced breathability and moisture-wicking abilities.

All of these hybrids of modern and original ideas sit atop a lightweight foam midsole with a rugged outsole pattern inspired by Timberland’s classic 6″ for all-terrain action, no matter where you are.

The Madbury is part of a capsule collection of bright and modern outdoor-inspired apparel for both men and women. This collection reinterprets the brand’s workwear and hiking designs with enhanced functionality designed for you to go into the streets or wilderness.

The Madbury retails at RM539 and is now available along with other clothing from the Fall collection at Timberland stores, wholesale accounts and timberland.com.my