Here’s How M’sian K-Pop Fans LIVE-Streamed The 32nd Seoul Music Awards & Won Goodies for Only RM1!

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The prestigious 32nd Seoul Music Awards (SMA) took place on 19 January at the Olympic Park’s Olympic Gymnastic Arena in Seoul, South Korea. Needless to say, K-pop fans the world over were looking forward to the event that had Kim Il Joong, SHINee’s Minho, and Lovelyz’s Mijoo as MCs while stars such as NCT Dream, KARA, (G)I-DLE, IVE, TAN, TNX, and Lapillus, took to the red carpet.

The SMA is held annually to recognise outstanding achievements within the Korean music industry. The winners this year are decided by albums and songs released from January to December 2022 with the criteria of 30% sales, 40% panellists, and 30% online voting, with the exception of the Hallyu Special Award and Popularity Award which are completely chosen based on online voting, and the Discovery of the Year, Special Jury Award, Band Award, and Best Performance which are determined by the panellists’ input.

Check out some of the winners of the night!

World Best Artist: PSY

Daesang (Grand Prize): NCT Dream

Legend Artist Award: BoA

Album of the Year: BTS – Proof

Song of the Year: IVE – Love Dive

While the award show was broadcasted on Korea’s local TV, Malaysians got to enjoy the ceremony by watching it LIVE exclusively on the Yippi App! In collaboration with Subaru and Huawei Cloud, it was streamed to over 40,000 viewers.

Yippi users were able to watch the entire event from the comfort of their homes – all for FREE!


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It couldn’t get any better than that but it did! Yippi gave away merchandise in a few easy-peasy contests for participants, take a look:

1. Download & Win

2. Share, Tag & Win

3. Yippi Live Trivia Giveaway

Here’s where participants had to answer K-Pop trivia questions randomly posted on Yippi’s social media platforms. Mystery gifts were awarded if you were the first to give the correct answer!

4. TopzMall RM1 Flash Sale

All participants were given the chance to grab a special K-Pop merchandise at RM1 every 30 minutes in Topzmall on the Yippi app!

Yippi’s Merchandise Giveaway ran on several platforms including Xiao Hong Shu, blogs, and social media sites with a total of 35 influencers.

Now, before you start to feel FOMO – Yippi has got you covered if you’re planning to stream the award show!

Aired exclusively for you, search for the account “SMA Malaysia” and watch the latest videos, from the Red Carpet Ceremony to the Awards Presentation Ceremony!

With over 1 million active users across Southeast Asia and China, you shouldn’t miss out on this superapp which has functions such as social media, utilities and mobile bill payment, F&B rewards, online shopping, travelling, entertainment, and more! 

You can find out more by visiting Yippi’s Official Website, Facebook & Instagram.

Download Yippi now from the Apple App Store and Google Play Store