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Molek FMMiharayasuhiro: PUMA x Mihara AW12
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You continued to use an iconic PUMA sneaker in your AW12 collection – in particular, the Disc Blaze. Why did you decide to carry this over? How special is this shoe to you?
I decided to use the Disc Blaze sneaker for the AW12 collection because it’s great for cycling and can provide easier movement for the wearer due to the special functions such as holding socks and the disc that adjusts fitness.
You’re known for merging functionality and design in your collections. The AW12 collection boasts of outdoorsy functionality using reflective material and offers packable functions yet the pieces are tastefully tailored and very stylish like it’s taken off Milan fashion week runway. How do you strike a balance?
Through function with new technology and fashion using reflective materials, we can foresee the future of trends in design. There is more freedom in doing fashion. In the past, sneakers are used for certain sports like soccer or basketball. But now sneakers are designed for daily life such as comfort for walking or some daily sports. New technology brings new value, expands the category, and improves satisfaction.
Anything in the pipeline that we should look out for?
I’m currently working on mixing fashion and sports, focusing on the marriage of the two. I’m channelling more attention to a sportier edge for my upcoming collections.
Lastly, how’s your monster figure collection going?
I am still collecting! I can’t help it. Whenever I come across one, I want to take it home. I like the monster characters in the movies especially. I like the story because it is popular and the figure is so funny. Someone may say the monster is the enemy. Yes, monster is the enemy for human beings, but it is created using humans as models.
We never knew kaiju could be so philosophical!
Find more information and be wowed by his collaboration with PUMA at www.puma.com/blacklabel/mihara. MIHARAYASUHIRO’s other collections can be found at www.miharayasuhiro.jp.
