DJ Hyo & Siena Girls Set to Perform in M’sia this Month at Martell Noblige Swift Festival

By Aqasha Nalani • 07 Nov 2023 in Martell

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Calling all party lovers and ravers, the much-anticipated Martell Noblige Swift Festival has arrived, complete with a lineup you won’t want to miss!

With the aim of featuring a carnival of swift surprises and a transcendent sonic experience that defies all norms, the festival will feature a stellar line-up of Asian pop and EDM sensations.

DJ Hyo (source: Commas PR, provided to JUICE)

The sensational DJ Hyo—or Hyoyeon, the South Korean K-Pop singer from Girls’ Generation—will headline the festival.

Aside from the renowned K-Pop idol turned DJ, the stage will also be joined by Siena Girls, the ensemble led by the eponymous Korean internet personality, model, and DJ herself, DJ Siena; Malaysia’s own YouTube sensations and musical artistes, 3P, and local EDM talents like DJ Ice and DJ Ya-Z.

Martell also launched the Martell Noblige Swift Talent Quest, with the goal of supporting and elevating local creative talents to the grand stage

Martell is collaborating with DJs Playground, Malaysia’s Best Pioneer DJ Certified Academy for 2023, in the current DJ edition to identify and nurture budding DJs and elevate their careers.

14 DJs were shortlisted to participate in the first stage of the program, and eight of them advanced to the next round after public voting.

The eight finalists will then compete in the grand finals on 18 November, with the winner playing a pivotal set at the Martell Noblige Swift Festival.

They will also bring home prizes with a total value worth up to RM30,000 including RM10,000 in cash, Pioneer DJ products, supply of Martell Noblige, and the opportunity to perform at the Martell Noblige Swift Festival.