Martell Noblige Swift Festival 2024: Global & Local Stars Come Together to Light KL Up

By Danial Martinus  •  20 Nov 2024 in Events

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Kuala Lumpur is gearing up for a night to remember as the Martell Noblige Swift Festival makes its grand return, promising to take the city’s nightlife to the next level.

Mark your calendars for 23 November 2024 as Sentul Depot transforms into the ultimate party zone, featuring some of Asia’s hottest music acts, as well as some Malaysian rising stars.

An electrifying lineup

The festival lineup this year is absolutely stellar, headlined by South Korea’s DJ Soda, China’s powerhouse Lizzy Wang, and a host of local legends. But the spotlight will also shine on fresh Malaysian talent in the Swift Talent Quest Grand Finale, where emerging DJs battle it out on a massive stage. It’s all about embodying Martell’s motto: “Soar Beyond the Expected.”

The theme for Martell Noblige Swift Festival 2024 is “Gen-Z Asian Pop,” which promises a night of boundary-pushing beats and mind-blowing collaborations. Malaysia’s own vocal dynamo Priscilla Abby will join the stage, bringing her signature pop vibes.

Plus, local DJ icons DJ Reeve, DJ Julian, and DJ Nexto, founders of DJs Playground, are set to blow the roof off with their epic set. And don’t miss the Swift All Stars—DJ Sandra, DJ Suki, Noize Faktor, and Swift Duo—ready to keep the energy sky-high all night long.

Swift Talent Quest: Rising stars, high stakes

The Swift Talent Quest is where Malaysia’s next DJ superstars are made. Finalists DJ 2 Aces, DJ Ric, Silent, and Svggy have been honing their skills with industry mentors, and the grand finale will see them spin for glory—and a prize package worth RM100,000. A panel of top judges will crown the winner, but the audience also gets a say—online votes and live crowd reactions will add an extra layer of excitement.

“We are excited to champion Malaysian talent through the Martell Noblige Swift Talent Quest, an initiative designed to empower local DJs and showcase their unique artistry. The winner will receive continued support from Martell Malaysia, helping to elevate their career to new heights,” said Pooi Wan Liew, Head of Marketing at Pernod Ricard Malaysia.

More than music

It’s not all just about the beats—it’s an all-out sensory overload.

Get hands-on at the Swift DJ Experience, dive into the Giant Swift Ball Pit, or sip cocktails with a twist at the Swift Flavours Capsule, where drinks explode with flavour. And for those late-night cravings, a lineup of street food vendors will keep your energy up.

Want VIP treatment? Snag complimentary Swift Access passes with any Martell purchase on Lazada or Shopee, and enjoy priority lanes, exclusive zones, free drinks, and more perks throughout the night.

Don’t miss the ultimate night out

Here’s the lowdown on the schedule:

Swift Talent Quest Final: 5 p.m. – 6.15 p.m.
Swift All Stars: 6.15 p.m. – 7.45 p.m.
Priscilla Abby: 7.45 p.m. – 8 p.m.
DJs Playground: 8 p.m. – 9 p.m.
Lizzy Wang + Swift Talent Quest Winner: 9 p.m. – 10 p.m.
DJ Soda: 10 p.m. – 11 p.m.
DJ Perry K & Kuan Sisters: 11 p.m. – 12 a.m.

This festival is open to everyone who’s ready to experience unforgettable performances, surreal art installations, and a creative vibe like no other.

Grab your tickets now at swiftnights.martell.com/festival and prepare for an epic night of music, fun, and surprises.

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