Martell Noblige Launches Nationwide DJ Search With RM100K Up For Grabs

By Lara Kramer  •  12 Sep 2024 in Features

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Martell Noblige is back, and it’s turning up the volume with the highly anticipated return of its Swift Talent Quest – DJ Edition.

Aimed at spotlighting the rising stars of Malaysia’s DJ scene, this high-energy competition promises not only an electrifying experience but also a chance for aspiring talents to showcase their skills in front of a national audience. With RM100,000 in prizes up for grabs, the stakes have never been higher for those who dare to command the decks.

In collaboration with DJs Playground – recently named Malaysia’s Best Pioneer DJ Certified Academy in 2024 – the competition seeks to merge the old with the new, blending time-honoured DJing techniques with cutting-edge innovation.

The event is a fresh infusion of energy into Malaysia’s vibrant nightlife scene, creating an exciting platform for up-and-coming talent to carve out a name for themselves.

“This event is more than just a competition,” says Liew Pooi Wan, Head of Marketing at Pernod Ricard Malaysia. “It’s a gateway to the grand stage, where local talent can truly shine.

Martell has always been committed to uplifting local creatives, and the Swift Talent Quest is our way of putting them in the spotlight where they belong.”

As the competition unfolds, DJs from across Malaysia will battle it out in a series of Martell Noblige Swift Nights held at clubs nationwide. These neon-soaked, high-energy parties will serve as both a proving ground for the contestants and an unforgettable experience for the attendees.

Eight of the best will move on to the Semi-Finals, which will take place during the Martell Noblige Swift Festival Pre-Party. From that point, the competition intensifies, with regional DJ heavyweights stepping in as guest judges to help crown the next big name in Malaysia’s DJ scene.

The top four finalists will take the stage at the Swift Festival itself, offering them the chance to perform in front of a massive audience.

They won’t go it alone, however – mentorship will be provided by DJ Playground founders DJ Julian, DJ Nexto, and DJ Reeve, offering invaluable guidance as these rising stars prepare for their big moment.

No pre-registration is required to attend Martell Noblige Swift Nights, meaning anyone can walk in and enjoy the vibrant energy at venues across Malaysia.

The Swift Talent Quest kicks off with the preliminary rounds on 20 September 2024 at Chateau DC Sky Forest in Petaling Jaya, followed by events on 27 September at Midnight Black, Penang, 4 October at Recharge Live House, Johor Bahru, and 11 October at The Journey Club, Penang.

The semi-finals take place at Peace Club, Penang, on 25 October, and Spark Club, Kuala Lumpur, on 1 November, with the grand finale at the Swift Festival on 23 November 2024 at Sentul Depot, Kuala Lumpur.

But it’s not just the competition that’s getting people talking. Martell Noblige Swift Nights, where the Talent Quest takes place, are more than just events – they’re full-on experiences. Neon lights, surrealist themes, and some of the most cutting-edge technology in event production all come together to create an atmosphere that feels otherworldly.

It’s an unforgettable journey through music and art, blending high-end elegance with the raw energy of Malaysia’s thriving club scene.

As the competition heats up, Malaysia’s nightlife is set to be transformed. Whether you’re an aspiring DJ or just a lover of great music, Martell Noblige’s Swift Talent Quest is one event you won’t want to miss!

For more info, visit the official website here.