Martell Honours 130 Years in M’sia With New Bottle Inspired By Bornean Art

By Dale B  •  in News
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Image provided by Martell Malaysia.

Martell is celebrating its 130-year legacy in Malaysia, with the Martell x Marcos Kueh Martell Cordon Bleu limited edition pack and bottle. 

For the uninitiated, Marcos Kueh is a Malaysian textile artist based in The Netherlands, hailing from Borneo. Kueh brings his signature Malaysian flourishes to Martell’s Cordon Bleu bottles. 

Limited to a symbolic 130 bottles, this exclusive collaboration marks a significant milestone in the brand’s storied history in the country. Each of the exclusive artwork features a Malaysian element as well as the brand’s Martell Swift hot air balloon.

Image provided by Martell Malaysia.

Sarawakian traditional beads, the majestic Rafflesia flower, and motifs inspired by Malaysian woven textile art are delicately integrated into the composition, adding depth and texture, whilst serving as visual symbols of Malaysia’s rich cultural fabric. 

The fusion of traditional motifs with the representation of both historical and modern skyscrapers creates a compelling visual narrative that mirrors the blend of history and modernity that characterises both Martell and Malaysia.

“Celebrating the remarkable journey of 130 years since Martell first graced the shores of Penang, I’ve had the unique privilege of reimagining its profound integration into the very fabric of our society,” said Kueh regarding this collaboration. 

Image provided by Martell Malaysia.

Martell has established a profound legacy since it arrived in 1894, with the brand quickly became the preferred choice among English and Chinese businessmen, symbolising success and status.

As Martell marks 130 years in Malaysia, the collaboration with Marcos Kueh epitomises the brand’s lasting heritage and audacious forward momentum, embodying the ethos of soaring beyond the expected.

Image provided by Martell Malaysia.

With only 130 bottles available, this exclusive limited edition, symbolising shared memories and aspirations, is a unique opportunity for connoisseurs and collectors to own a piece of Martell’s remarkable journey in Malaysia. 

Priced at RM1,046, this limited edition Martell Cordon Bleu can be acquired at The Food Merchant, The Chamber, and Magnum Wines & Spirits in Pavilion Bukit Jalil until 1 January 2024, while stocks last.