When things go south, go with the flow… or maybe a couple of Heinekens.
With the festive season here, Heineken launches their ‘Holiday Troubles’ campaign to remind us that, although things don’t always go as planned, mishaps are just part of the holiday tradition and could be flipped to create some of the best memories. Checkout their TVC below:
Looking ahead to 2020, the campaign climaxes in a New Year’s Eve Countdown party at TREC. A signature Heineken Green Moment will blend seamlessly into a choreographed countdown show around the brand’s newest celebration piece – the Heineken Star Tower, as revellers welcome 2020 with a bang.
As we’ve mentioned, Heineken has already got your NYE plan covered. The countdown party is anchored around the debut of Heineken’s Star Tower. As the midnight approaches, DJs Jhin and BATE will takeover Star Tower, bringing you banging and energetic sounds to welcome the new year.
The countdown will be completed with a Heineken Green Moment that’ll blend seamlessly into a choreographed countdown show around its new celebration piece, the Heineken Star Tower.
You can use your phone to swipe virtual Heineken bottle caps and fill a giant Heineken bottle on the Star Tower and as a thank you gesture for helping out, you will get a Drinkies promo code that entitles you to enjoy Heineken wherever you are in Malaysia.
Make sure you’re dressed to kill because at TREC, the Heineken camera team will be capturing the best celebrations of the night and sharing them with the world via the Star Tower. If you feel you haven’t had enough to drink, Heineken will be giving out complimentary bottles at participating outlets at TREC every hour between 8pm to 11pm.
As the night ends and a new year begins, you can walk away with the perfect memento for a trouble-free celebration – a personalised Heineken bottle with your name printed on it. All you have to do is take a photo at the Heineken photobooth at TREC and upload it on your social media, tag @Heineken and hashtag #StarTowerMY and #HeinekenMY
Happy holidays and happy new year! Remember to #EnjoyResponsibly