To quote internet sensation-cum-acclaimed comedian Bo Burnham, in an age where anyone can get “a little bit of anything & everything all of the time” with a tap of a fingertip, the internet has more or less taken over our daily lives. It used to be people complaining they can’t get good cellphone reception, now we moan when a thunderstorm takes down our WiFi.
As the world of online content expands in every way possible (have you seen reaction videos of reaction videos?), many are interested in being Content Creators but lack the knowledge on what to do or how to even start.
However, once you’ve gotten the hang of it, being a Content Creator is one of the most rewarding jobs out there.
So without further ado, here are some essential tips on how to start on the right foot…
1. Have Social Media Presence
Now this is the most important thing you need because social media serves as the platform for you to grow and connect with your audience. You need to have at least one or two social media accounts as your main platforms. Think of them as your stage & where you’ll be performing to the world!
As you grow, so do your audiences on these platforms so don’t be discouraged if you start out with just your friends and family as followers.
You also need to know which social media is suitable for the content you’re interested in creating since different platforms cater to different types of Content Creators…
2. Set up a dedicated space for your work and make sure it’s comfortable
Be it your bedroom or living room, set up a place where you can feel both comfortable and creative at the same time. You’d need a place where no one can bother you, so you can keep that creative energy going. You might even need some sound-proofing foam if your housemates or family are a noisy bunch. Get the flame-retardant kind if you plan on using heavy studio lighting, cooking, or doing anything with fire or flammables (we’re looking at you, chemistry enthusiasts/mad scientists).
And another pro tip: you definitely wouldn’t want to be showcasing a video where your dirty laundry’s in the background so clean up before a shoot.
3. Invest in Good Lighting
Social media users are attracted to visuals that stand out amongst the clutter, therefore, good lighting is a must to enhance the quality of your videos and photos.
Good lighting can make you stand out more especially in terms of the quality photos you’ll be using as thumbnails, and it helps you maintain your audience’s visual attention.
4. Be Yourself
The most important thing in creating content is determining what kind of content you want to create and what you can offer to the world, be it sharing your unique food recipes or creating insanely gorgeous makeup looks.
It should also be something you’re passionate about and don’t mind doing for the rest of your life. As a note of caution, in the long-run you might solely be known for what you’re doing and not for who you are as a person. So make sure you’re happy with the label that will be associated with you.
Stick to something you have deep knowledge of or you’re comfortable with because you will sound genuine. Your audience can pick up your insincerity if you’re not 100% into your own content.
5. Get a Smartphone or Camera and a Laptop That Can Edit Videos
You need to showcase yourself on social media, be it YouTube, Instagram or TikTok, so you’ll definitely need a good camera or smartphone.
Although you can make simple video edits on your smartphone, a laptop with a professional editing application will enable you to make higher quality videos, add more special effects/filters and manipulate or fix audio or footage that might not have been captured well during your shoot, amongst other things.
And for that you might need a new sustainable laptop. We would recommend what’s known in the market as ‘The Laptop of Tomorrow’…
The all-new ASUS ZenBook Pro Duo 15 OLED
Designed specifically for content creators, the ASUS ZenBook Pro Duo 15 OLED is a must-have laptop for professional creators and it should be your first investment to start on your journey as a budding Content Creator.
What makes the ZenBook Pro Duo 15 OLED more special than any other laptops?
The ZenBook Pro Duo 15 OLED delivers flagship performance with a 10th Generation Intel Core i9 processor.
Equipped with an NVIDIA GeForce RTX 3070 laptop GPU, it really is the perfect laptop for creators as it has special benefits from all the advancements of NVIDIA Studio.
The 4K OLED HDR NanoEdge display Tilting ScreenPad Plus, a full-width secondary touchscreen with a new auto-tilt mechanism that improves readability and aids cooling, works seamlessly with the main display on screen, perfect for recording music and editing videos with multiple layers that can’t fit into a standard screen.
The ScreenPad Plus comes with a ScreenXpert 2.0 software that includes a plethora of new, built-in-apps such as the Window Flick feature that allows users to simply flick windows between displays. To help creators accelerate workflows with the ScreenPad Plus, ASUS has added a new Control Panel app to ScreenXpert 2.0 that supports Adobe Premiere, After Effects, Photoshop, and Lightroom Classic with a corresponding panel suited to each software set.
What makes the ZenBook Pro Duo 15 OLED stand out is the ASUS OLED Technology which offers some features that are just perfect for the comfort of your eyes like Best-in-class colours feature which serves as the ultimate visual indulgence. They also reproduce colours with superb real-life accuracy for professional-grade visuals for you to experience the best while you edit your videos.
It also has the True black benefit where you can clearly see regularly unseen details even with your naked eye, and the Sharp image at any brightness creates the perfect visuals for you to work your magic on.
Sometimes editing on your laptop can be laggy which produces blurry motions but the Ultra-fast response time feature helps it to appear blur-free and faster.
Last but not least, there’s nothing more important than the less harmful blue light catered and designed to protect your precious vision, making it safe for your child’s eyes as well if they want to use it for school work or entertainment.
Interested in taking ‘The Laptop of Tomorrow’ home today? Join the ASUS Creator Award from 25 June – 15 August!
If you’re an aspiring photographer, filmmaker, artist, digital illustrator, or graphic designer, this is the opportunity for you to shine!
Showcase your creativity to industry professionals and the local arts & creative community and stand a chance to win attractive prizes worth RM35,000 and a new ASUS ZenBook Pro Duo 15 OLED worth RM12,999!
To join this contest, click here.
For more info on the ASUS ZenBook Pro duo 15 OLED (UX582), visit the product page here.