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Molek FMIKEA Hosts Online Festival For Malaysia Day, Featuring Kaytranada, Virgil Abloh & More
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Our go-to Swedish furniture store, IKEA, celebrates the best of life at home with its first global 24-hour festival this month, where artists, designers, DJ’s, chefs, and many other talents will turn their homes into virtual stages, opening the door to new experiences.
In a time when life at home has never been so important, IKEA opens the door to better living by throwing a festival that can be experienced both online and in many IKEA stores around the world.
The IKEA Festival will take place in over 100 homes in more than 50 markets across the world, and the experience is for free!
“This is a new kind of experience IKEA wants to offer, celebrating, connecting and engaging around life at home. Home tours around the world will open doors to new experiences and new inspiration,” says Erika Intiso, Managing Director of IKEA Marketing and Communication AB.
“We want to spark a conversation on the more sustainable and affordable life at home of tomorrow. And just as with any festival, you can expect a few surprises.”
The festival will be hosted on IKEA.my on Malaysia Day, featuring different room settings to reflect what people deem most important to them in their homes today: be it spending time with family, hanging out with friends, listening to music or enjoying food.
There are also rooms for discussions on current topics and IKEA news to offer visitors a broad choice of experiences.
Some of the local content being showcased for Malaysians are:
• Taste The Emotion: A walk through on tips to consider for your kitchen workflow to minimise your movement, helping to create space to store goods and be more organised in the kitchen.
• My Rituals Room: Combining personalities and dividing bedrooms in two; for you and your partner.
• Sustainability At Home: Creating a suitable living home and being cautious of the planet to lead a more sustainable lifestyle.
Aside from that, some of the many line-ups for the festival include:
• Home Concerts: Straight from the most personal, intimate stage around the world: people’s homes.
• Home Cooking: Open the door to delicious-smelling kitchens all over the world and be inspired by chefs cooking up old and new favourites. Chefs like Pasta Queen and Paul Svensson will be starring in this segment.
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• DJ Relay: Including live DJ sets from names like Kaytranada, Loraine James and ZULI, to name a few.
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• Home Visits: A global tour with well-known personalities like Ilse Crawford share what’s inside the most important place in the world: their home.
• IKEA News: Meet IKEA’s co-workers and collaborators right now – in-store, at the factory, at the office or in the studio, such as former collaboration partner Virgil Abloh.
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To access the IKEA Festival and get the full programme, you can visit the festival page here. The festival will open its doors from 2pm on Thursday, 16 September 2021.
No sign up required, free of charge, and guests don’t need to register their details.
For more information on this event, visit IKEA.my/festival
