It should be common knowledge that the local music scene is teeming with an abundance of incredible talent that deserve a hell a lot more of attention than they get. Well, Guinness is set to remedy exactly that with their brand spanking new Guinness Amplify campaign — an extensive series of events that aims to get your ears perked up and poised to relish some of that long gestating homegrown music.
Guinness Amplify: Music Made of More will be featuring 14 artistes whom are passionate and dedicated to the craft of making good tunes. Just to name a few; think the likes of geek rocker OJ Law, the twee melancholy of Froya, bluesy folk duo Halfway Kings, veterans They Will Kill Us All, and electropop rock band Dash. Kickstarting the Guinness Amplify Live Tour with a bang, American singer Howie Day, best known for his mega ballad ‘Collide’, will be headlining the first show along with bands-of-the-moment; Paperplane Pursuit and Kyoto Protocol.
The sprawling six-week event will take place at six different locations within the Peninsular, ending on a high note with a special mysterious grand final performance that would surely blow your brains away. What are you waiting for? Check out below for all the necessary details so that you do not miss out on the free (on first-come-first-serve basis) event!
Date Saturday 6 September ’14
Venue The Bee, Publika
Lineup Kyoto Protocol, Paperplane Pursuit, Howie Day
Date Saturday 13 September ’14
Venue Rabbit Hole, Changkat
Lineup Jumero, The Marquee, OJ Law
Date Saturday 20 September ’14
Venue Bierhaus @ Austin, Johor
Lineup An Honest Mistake, Bihzu, Froya
Date Saturday 27 September ’14
Venue Foley’s @ Oasis Damansara, Petaling Jaya
Lineup Tempered Mental, Nick Davis, Dash
Date Saturday 4 October ’14
Venue Soho Gastro Pub @ Precinct 10, Penang
Lineup The Endleaves, Froya, Kyoto Protokol
Date 11 October ’14
Venue Laundry Bar @ The Curve, Petaling Jaya
Lineup Halfway Kings, Paperplane Pursuit, They Will Kill Us All
To find out more about the yet-to-be-announced grand finale and how to win tickets, keep your eyes peeled on www.amplify.com.my.