G-SHOCK & Barbie Celebrate Women’s Empowerment With a Tough Pink Timepiece
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G-SHOCK and Barbie have teamed up to release a special edition timepiece—the GMA-S110BE.
This collab brings together two iconic brands that have long championed empowerment and self-expression, making it the perfect statement piece as we head toward International Women’s Day on 8 March.
A watch as bold as you are
G-SHOCK has built its legacy on resilience and durability, and Barbie has spent over six decades inspiring limitless potential. This partnership feels like a natural match—merging G-SHOCK’s proven toughness with Barbie’s signature flair.
The result? A stunning monochromatic pink watch that screams confidence and individuality.
What makes this version pop is its sleek pink aesthetic, featuring subtle variations in tone across its components. The Barbie logo makes a stylish appearance at both the 3 o’clock position and on the band loop, while a charming heart-shaped motif decorates the inset dial at 9 o’clock.
Flip the watch over, and you’ll find the iconic Barbie silhouette etched onto the case back—because details matter.
Like all G-SHOCKs, the GMA-S110BE is built to withstand the elements with its legendary shock resistance. Whether you’re taking on an intense workout, braving the urban jungle, or simply making a bold fashion statement, this timepiece is as tough as it is stylish.
Beyond durability, it also packs in practical features like world time, stopwatch functionality, a countdown timer, and an LED light for visibility in any situation. It’s proof that beauty and resilience can go hand in hand—something both Barbie and G-SHOCK have always stood for.
G-SHOCK has even tapped into the nostalgia of unboxing Barbies with special packaging that mirrors classic Barbie doll boxes.
It’s a subtle but brilliant touch, making the entire experience feel like an iconic throwback with a modern twist.
This limited-edition timepiece is more than just an accessory—it’s a reminder to embrace boldness, resilience, and the power of self-expression. Whether you’re a lifelong Barbie fan, a G-SHOCK collector, or just someone who appreciates a great collaboration, the GMA-S110BE is a must-have.
The watch retails for RM795 and will be available online from 10 March onwards and in G-SHOCK Stores, G-Factory, and CASIO Authorised Dealers from mid-March.
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