‘Crafted, by Hennessy’ Celebrates 300 Years of Excellence at the Exchange TRX

By Danial Martinus  •  11 Oct 2024 in Events

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Hennessy is bringing a unique and immersive exhibition to Kuala Lumpur, making its debut in Asia from 25 October to 3 November at The Exchange TRX.

Dubbed Crafted, by Hennessy, the event offers visitors an intimate glimpse into the world of Hennessy through a collection of rare pieces, showcased for the first time in Malaysia. The exhibition also celebrates more than 300 years of Hennessy’s expertise in cognac-making.

More than just a display

Crafted, by Hennessy is a sensory journey through the brand’s rich history. The exhibition is divided into seven curated spaces, each revealing a different part of Hennessy’s legacy:

1. Foundation of a Legend

Here, visitors can explore the origins of Hennessy, dating all the way back to the 18 century. This space delves into the story of Richard Hennessy, the founder, and the close relationship between the Hennessy and Fillioux families, whose partnership has been key to the brand’s success.

It also commemorates Hennessy’s 155-year presence in Malaysia, a testament to its cultural significance in the region.

2. Excellence by Nature

Learn about the early stages of cognac production, from the terroir to the grapes that give Hennessy its signature taste.

3. Inside Cognac

This space takes things a step further by highlighting the rare art of double distillation, an essential part of what makes Hennessy’s blends stand out.

4. The Art of Hennessy

Look into the artistry behind blending cognac, with interactive displays showcasing the skills of Hennessy’s Master Blenders.

5. Global Icons

This section is for those interested in the brand’s impact beyond the world of spirits. It explores Hennessy’s influence on art, music, and popular culture.

6. Wonders of Creation

Showcasing how Hennessy continues to innovate while honouring its traditions, this space features limited-edition pieces that embody the brand’s blend of craftsmanship and forward-thinking design.

7. Hennessy Masterclass

If you’re looking to deepen your experience, Hennessy is offering exclusive masterclasses on select dates.

These sessions will guide attendees through a tasting of some of Hennessy’s most prestigious cognacs, including Paradis, X.O, V.S.O.P, and the Hennessy Master Blender’s Selection No. 5. For more information and to secure your spot, click here.

A long history, even in Malaysia

Hennessy may have been around for over three centuries, but it’s also had a long and established presence in Malaysia for more than a century. In fact, Hennessy’s history in Malaysia dates all the way back to 1868 — that’s more than 155 years ago.

The exhibition highlights how the brand has not only introduced cognac to Malaysia but has also embraced local customs, becoming a part of celebrations and cultural milestones over the decades.

As Nausicaa Charrier, Marketing Director of Moët Hennessy Singapore & Malaysia, explained, “Crafted, by Hennessy invites Malaysians to explore three centuries of craftsmanship, innovation, and mastery. We are not merely commemorating history; we are opening doors to a deeper appreciation of our legacy and shaping the future of luxury spirits for generations to come.”

Don’t miss out on a rare chance to explore Hennessy’s craftsmanship and heritage. Reserve your spot online.

For more events, head to JUICE Malaysia.