Chivas I RISE, WE RISE is Back: A Night of Music, Fashion, and Mixology Awaits

By Danial Martinus  •  17 Oct 2024 in Events

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Mark your calendars! Chivas I RISE, WE RISE is making a much-anticipated return for its third edition on 2 November 2024, and it’s set to be bigger and bolder than ever.

Hosted at Jiospace in Petaling Jaya, this year’s event promises to be a unique celebration of the vibrant subcultures that represent the modern hustle: Music, fashion, and mixology.

At the core of the event is the I RISE, WE RISE philosophy, highlighting how shared ambition and collective support pave the way to the top. For 2024, Chivas has zeroed in on the underground movements that drive creativity and ambition, showcasing the raw energy that defines today’s youth culture.

A tribute to hustle culture

More than just a party, the event is a full-blown experience that blends the best of street fashion, music, and mixology into one unforgettable night. Together, the three pillars represent the relentless ambition of the “Hustle Generation,” go-getters who live by their own rules and believe in collective success.

Expect to see fresh and familiar faces from the worlds of music, fashion, and cocktails coming together and creating a space where different subcultures can shine in unity. Whether you’re into underground streetwear, fresh beats, or cutting-edge cocktails, this event is your vibe.

Music to get you moving

On the music front, expect high-energy performances from the likes of international acts DJ Sally, LIU, and Wukong as they light up the night with infectious beats and good vibes.

But don’t worry, the local scene won’t be left behind. With favourites like Mr Yang, Jovynn, and Teera Oliviae in the mix, the party will surely be going strong all night long. That’s not all, though!

The Sounds of Chivas performance is sure to be a showstopper, with a fusion of live orchestral music and pulsating DJ beats. Acts like the ELECOLDXHOT crew, powerhouse vocalist Elva Suyan, DJ Joleen, and the epic RFXBO Orchestra will combine their talents for a one-of-a-kind musical experience that truly embodies the spirit of hustle.

Fashion meets mixology

Fashion enthusiasts are in for a treat, too. Chivas is teaming up with some iconic local names for the ultimate fashion-meets-mixology experience.

Shawn Tan of streetwear brand AGAINST LAB. will be collaborating with Jason Julian from Soma Cocktail Bar and Maria Escobia from the famous Penrose Kuala Lumpur (#8 on Asia’s 50 Best Bars 2024).

Together, they’ll curate a space that reflects the I RISE, WE RISE philosophy, giving attendees an immersive experience that blends style, creativity, and the art of cocktail making.

A whisky for the Hustle Generation

At the heart of the night will be the bold and sophisticated Chivas XV.

Known for its contemporary edge and smooth, fruity flavours with notes of butterscotch and caramel toffees, this luxurious 15-year-old whisky is the perfect match for a night celebrating ambition and success.

Whether you’re there for the music, fashion, or the whisky, Chivas XV is set to elevate your entire night out.

Join the movement

The I RISE, WE RISE movement is all about community and collective success. It’s a celebration of those who lift each other up, driven by passion and a desire to carve their own path.

So, if you’re ready to experience a night of unfiltered creativity, inclusivity, and collective ambition, Chivas I RISE, WE RISE is the place to be.

Phase I of registration has already closed, but Phase II will be releasing a limited number of slots on 18 October.

Click here to register when the time comes!

For more events, head to JUICE Malaysia.