Having the blues?
Fret not- the king of berries is back in season to lift your spirits. The small azure fruit, the blueberry, is truly the powerhouse of vitamins.
Chockfull of antioxidants and phytoflavanoids, these unassuming berries are also great sources of vitamins K and C, earning them a special spot in the eyes of doctors and nutritionists.
The ‘Boost of Blue’ campaign was launched by the U.S Highbush Blueberries Council yesterday (July 21) in conjunction with the blueberry season which generally runs from April to September.
The campaign aims to highlight how blueberries offer the perfect boost for your health, to inspire consumers to incorporate blueberries as part of an overall healthy diet, as well as motivate them to indulge in more of the exceptionally tasty U.S Highbush Blueberries.
The blueberry story, ironically, is a happy one.
Nutritionally, these little berries have a lot going for them; packing a powerful punch with lots of prebiotics which can promote gut health. You can reap extensive health benefits from simply snacking on blueberries regularly.
These tiny but mighty fruits also contain phosphorus (2% of the daily recommended value), calcium (15%) and manganese (20%). Taste-wise, they are sweet and easily enjoyed fresh or frozen. Beyond the actual picking of the berries, this is probably one of the most hassle-free healthy snacks to prep and serve as you don’t need to peel, pit, core or cut them.
Blueberries themselves, native to North America, have been a part of life within the area for 13,000 years. The first highbush blueberry bush was successfully cultivated and commercialised in the early 1900s. Today, U.S Highbush grows nearly 1 billion pounds of blueberries in North America each year!
Now, everyone around the globe can delve into the joys these health-giving blueberries provide.
Besides these wholesome properties, blueberries are also tremendously versatile in nature, capable of boosting flavour across an entire menu. They can be turned into an appetiser, as part of the main course, a dessert, fresh, frozen, dried or even as a JUICE– no pun intended!
To hop on the bandwagon and partake in viral trends, you can also attempt to make the latest TikTok breakfast craze- the baked berry oatmeal, or perhaps even the no-bake blueberry desserts!
@upbeetandkaleingit Blueberry Superfood No Bake Donut Holes!!😍🫐 #nobake #veganrecipes #dessertrecipe #snackideas #healthysnacks #healthysnack #blueberry #superfood ♬ Gold (Remix) – Kiiara
It’s no wonder these versatile miniature jewels command such great press. Give yourself a blueberry thrill today with these tiny, juicy spheres- guaranteed to bring you packets of flavour that burst in your mouth, leaving you craving more each time.
Not to brag, but when it comes to blueberries, U.S Highbush Blueberries are pretty much the top choice. This very hardworking fruit not only delivers nutrients but can be conveniently consumed by people of all ages, proving yet again, their irrefutable reputation as true all-rounders.
To get your hands on some quality U.S. Highbush Blueberries, head on over to major retailers such as AEON, Jaya Grocer and TF Value to experience this rich and flavourful fruit today.
Just grab a handful, rinse and enjoy a boost of blue.