Beauty with Purpose: L’Oréal Malaysia’s Bold Approach to Positive Change

By Lara Kramer  •  28 Jun 2023 in News

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Get ready to witness the beauty revolution as L’Oréal Malaysia takes center stage with its commitment to Create the Beauty that Moves the World. With a belief in inclusive, diverse, and empowering beauty, L’Oréal is making waves by bringing positive changes to individuals, communities, and the environment through groundbreaking initiatives.

Tomas Hruska, Managing Director of L’Oréal Malaysia, declares, “We’re on a mission to create the beauty that not only transforms lives but also inspires change. Our dedication to diversity, women empowerment, responsibility, and innovation has been shaping the beauty landscape in Malaysia for over 20 years, and we’re just getting started.”

Unleashing the Power of Beauty: L’Oréal for the Future

Joining the battle against environmental and social challenges, L’Oréal is driving sustainable transformation and reinforcing its commitment to a better future. With L’Oréal for the Future, the Group sets ambitious sustainability goals for 2030, challenging boundaries and championing a more inclusive and eco-friendly world.

Brands on a Mission: From Glamour to Empowerment

L’Oréal’s lineup of 12 iconic brands in Malaysia is on a collective mission to make a positive impact in sustainability, women empowerment, and social issues. With brands like L’Oréal Paris, Maybelline New York, Lancôme, and Kiehl’s leading the charge, a new era of beauty is being ushered in, one that transcends traditional standards and embraces the power of change.

Empowering Women, Shaping Futures

L’Oréal Fondation At L’Oréal Fondation, women are at the forefront of transformation. Beauty for a Better Life empowers underprivileged women by equipping them with hairdressing and beauty skills, enabling them to create a better future. Meanwhile, L’Oréal-UNESCO For Women in Science recognises the vital role of women scientists, supporting their groundbreaking research that paves the way for a brighter world.

Beauty Tech Unleashed

In a world driven by technology, beauty is no exception. L’Oréal Beauty Tech is revolutionising the industry, bringing AI-powered skincare solutions, personalised makeup devices, and cutting-edge beauty innovations to the fingertips of beauty enthusiasts. Experience the collective power of beauty and technology as L’Oréal blazes a trail of positive impact for all.

L’Oréal Malaysia Empowers Cosmetology Students in Collaboration with Ministry of Education

Additionally, L’Oréal Malaysia takes a significant step towards enhancing vocational training by partnering with the Ministry of Education to revolutionise cosmetology education. Through a strategic five-year Memorandum of Understanding (MoU) with the Technical Vocational Education and Training Division (BPLTV), L’Oréal Malaysia aims to support and elevate local vocational training programs.

With a shared vision of addressing the skills mismatch among graduates, L’Oréal Malaysia and the Ministry of Education will introduce a series of transformative initiatives across the 17 national vocational colleges specialising in cosmetology. This collaboration aims to “future-proof” students by equipping them with industry-relevant skills, fostering knowledge transfer, and providing valuable exposure to the beauty industry.

Mr. Zulkernai Fauzi, Senior Deputy Director of TVET Division, Ministry of Education, expressed enthusiasm about the dynamic Public-Private Partnership (PPP), stating, “This collaboration between the Ministry of Education and L’Oréal Malaysia will empower our teachers and graduates with up-to-date skills and technological mastery to address the skills gap and enhance graduates’ employability. We believe that this long-term partnership will significantly benefit our cosmetology students, ensuring they possess the skills and expertise needed to thrive in the beauty industry. We commend L’Oréal Malaysia for their support and look forward to expanding this collaboration to include business insights and coaching for our students.”

Tomas Hruska also emphasised the company’s commitment to creating beauty that moves the world. He stated, “At L’Oréal, we believe that success extends beyond economic performance. We are dedicated to growing our business responsibly and inclusively, making a positive social and environmental contribution. This five-year partnership with the Ministry of Education showcases our commitment to giving back to the community while empowering the industry with talented individuals.”

The collaboration between L’Oréal Malaysia and the Ministry of Education represents a transformative approach to vocational training, paving the way for the development of skilled professionals who will shape the future of the beauty industry in Malaysia.

All in all, L’Oréal Malaysia is redefining the beauty landscape, transcending boundaries, and unleashing the true power of beauty. Get ready to be inspired, transformed, and join the movement that moves the world towards a more beautiful, inclusive, and sustainable future. <3