Sports Meet Soy in Nostalgic adidas X dáo Capsule Collection

By Danial Martinus  •  19 Aug 2025 in Hanger

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Every once in a while, a collab comes along that just makes you smile. This time, it’s adidas teaming up with Malaysia’s very own tau fu fah darling, dáo, for a capsule collection that blends sportswear and soy-based sweetness.

The end result? “You Had Us at dáo”, a drop that’s as nostalgic as it is stylish.

The sweetest partnership

The collection is light-hearted and functional, spanning adult and kids apparel plus quirky accessories. It’s a blend of adidas’ sleek athleisure with a sprinkling of dáo’s cutesy charm.

“This is our first-ever partnership with a Malaysian F&B brand, and I don’t think we could’ve asked for a better partner,” said Preston Page, Country Manager of adidas Malaysia.

“It’s not every day that sport meets soy. When we first connected with dáo, we saw more than just a well-loved local dessert. We saw the shared values of joy, authenticity, and a strong local voice in dáo that brings people together, and we knew we were on the right track.”

The collection launched at dáo Damansara Jaya, where guests previewed the drop while tucking into curated soy desserts. To mark the occasion, adidas even recreated dáo’s iconic dessert cart—only this time it was stocked with apparel instead of pudding.

That cart will pop up at adidas outlets across the Klang Valley through August and September.

Founded in 2018 by siblings, Carmen, Joe, and Kelly Lau, dáo has become a household name by giving tau fu fah a modern glow-up while still retaining its nostalgic roots.

“Tau fu fah was where we started as a dessert that we’ve been eating all our lives,” explained Kelly Lau, Marketing Manager of dáo.

“We are a brand that embraces the heritage of local desserts, which is why we were so excited to work with adidas, the sportswear brand who stands on a legacy of rich heritage in sports, for this monumental collaboration.”

On paper, sports and soy might sound worlds apart. But together, they celebrate joy, nostalgia, and the kind of authenticity Malaysians connect with. It’s proof that global icons and Malaysian favourites can meet in the middle.

Coming soon

‘You Had Me at dáo’ will hit stores on 20 August 2025 via adidas.com.my, the adidas app, as well as outlets including Pavilion KL, 1 Utama, Midvalley, The Exchange TRX, Setia City Mall, Bukit Jalil, and AEON Bukit Tinggi.

If you buy two items, you’ll score an exclusive plushie, while those who shop on weekends stand to get a free soy milk with any purchase (23 August to 7 September, while stock lasts).

Head to JUICE Malaysia for more.