Media Prima Unveils Nationwide ‘Ruang Rehat’ Campaign

By Lara Kramer  •  25 Jun 2026 in News

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Media Prima Berhad has unveiled Ruang Rehat, a nationwide social initiative aimed at helping Malaysians manage stress and embrace the importance of taking mindful breaks.

The campaign forms part of the media group’s Environmental, Social and Governance (ESG) efforts and leverages its extensive reach across television, radio, digital platforms, and out-of-home advertising to promote healthier mental wellbeing habits.

Running from June to October 2026, the initiative carries the message: Jaga Minda, Jaga Hati, Sayangi Diri.

As part of the launch, audiences across Media Prima’s platforms will be encouraged to pause and visit RuangRehat.my, a dedicated online hub featuring wellness-focused resources.

The website offers a range of content designed to support emotional wellbeing, including informative articles, mindfulness playlists, visual therapy experiences, and other curated tools intended to help users unwind and recharge.

The campaign will also expand beyond the digital space in the coming months, with additional activities and community-driven experiences planned to bring the concept of wellness and mindful rest into everyday life.

According to Media Prima Group Managing Director Datuk Rafiq Razali, the initiative seeks to make taking meaningful breaks a normal part of daily routines. He said the campaign focuses on encouraging proactive mental wellness practices while helping to reduce the stigma often associated with rest and emotional self-care.

He added that short moments of pause can play an important role in maintaining long-term health, emotional resilience, and productivity.

Media Prima is inviting Malaysians to explore the resources available through Ruang Rehat and make use of the platform’s tools to support their overall wellbeing.

Because sometimes, the most productive thing you can do is hit pause, take a breath, and give yourself the space to reset.

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