Khairul Aming Sells RM2.3mil in Products From Local Brands in 12-Hour TikTok Shop LIVE

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(source: TikTok Shop & Khairul Aming / X)

Ramadan bazaars are a staple during the festive season. But this year, the most electric one didn’t take place out on the streets; it was live on our screens.

This Ramadan Raya 2026, TikTok Shop took things to the next level with its biggest shoppertainment event yet: Khairul Aming’s 12-hour non-stop All Star LIVE at Rembayung.

If you need a refresher, All Star is TikTok Shop’s signature LIVE mechanic, bringing celebrities and brand ambassadors directly into livestream shopping.

It’s where entertainment meets ecommerce, blending high-energy hosting, irresistible deals, and real-time interaction that makes you feel like you’re part of the action. Leading the charge was none other than Malaysia’s favourite foodie-entrepreneur, Khairul Aming.

A digital Ramadan bazaar like no other

The KA @ Rembayung LIVE transformed the classic Ramadan bazaar into a dynamic, multi-segment livestream inspired by the vibrant stalls we all know and love. For 12 straight hours, viewers could “walk” through themed stations, each featuring curated products from 14 local brands.

The best part? The livestream ended up generating the highest sales figures in TikTok Shop Malaysia’s history, selling a total of 51,700 products coming in at a whopping RM2.3 million in Gross Merchandise Value (GMV).

Whether it was festive essentials or must-have Raya prep finds, each station had something in store for everyone. Even the Hawa & Adam clothing line was featured along with its celebrity brand owner, Zizan Razak. Aside from Khairul Aming, the livestream was also hosted by his Creator Icon mentees.

As one of the official mentors of the programme, KA used this platform to spotlight emerging creators, turning what could’ve been a standard sales event into a real-time masterclass in content, branding, and community-building.

During the Activity Rakyat segment, KA and his mentees also distributed food to people outside Rembayung!

Throughout the livestream, Khairul Aming hosted exciting cash giveaways just for LIVE shoppers, including 20 Rembayung Free Dine-In vouchers worth RM400, rewarding those who shopped in real time.

On top of that, buyers also received a special Sampul Duit Raya, which was only available during this stream. Definitely something you can flex when handing out duit Raya next month.

Oh, and if all that isn’t enough, you can also join more livestreams from other celebrities and TikTok Shop creators from now until 28 February.

The excitement continues

As part of TikTok Shop’s wider Bazaar Ramadan campaign, shoppers can enjoy:

  • TikTok Shop VIP savings of up to RM1,000
  • Unlimited upsized free shipping
  • A chance to win gold worth up to RM40,000

And because Ramadan routines are sacred, there are time-specific treats too, including:

  • 5 a.m. Sahur Special – Up to 50% off vouchers released daily at 5 a.m.
  • 10 p.m. Moreh Special – Another round of up to 50% off vouchers at 10 p.m.

Whether you’re an early riser or night owl, you’ll always stand a chance to win.

And in case you need something urgently, Instant Delivery is available with selected sellers. All you need to do is shop before 2 p.m. and you’ll receive your purchase on the same day in selected areas across the Klang Valley, Penang, and Johor.

Discounts go all the way up to 80% off across Ramadan and Raya essentials.

Crack the egg, win gold

TikTok Shop’s ‘Crack the Egg’ programme adds an extra layer of fun for those who love a little gameplay with their shopping.

Accessible via the Shop Tab or the ‘Crack the Egg’ activity page, it’ll only run during Ramadan in three cycles: 12–25 February, 26 February–3 March, and 4–13 March.

The way it works is very straightforward. Users can crack up to three golden eggs per day: one through daily check-in, and two more by completing in-app missions like browsing and searching.

When you’ve cracked enough eggs, you’ll unlock special cards. Collect all five of these cards and you’ll be eligible for physical prizes, including the chance to win Pure Yellow Gold Dinar (terms and conditions apply, of course).

Along the way, participants can receive shipping vouchers, bonus rewards, product vouchers, and BNPL discounts.

Head to TikTok Shop this Ramadan Raya to enjoy the festivities and more great deals!

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