TikTok Shop Goes Bigger On Genuine Brands With Over 1,000 Celebrity Livestreams In Malaysia

By Dale John Wong  •  29 Dec 2025 in Sponsored

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TikTok Shop is doubling down on what Malaysian shoppers care about most: trusted brands, real deals, and entertaining ways to shop.

The platform has announced plans to roll out more than 1,000 All-Star LIVE sessions across Malaysia in 2026, aimed at boosting brands under its authenticity-guaranteed Mall programme.

The move reinforces TikTok Shop’s push to help both local and international brands grow through livestream shopping, or what it calls “shoppertainment”.

All-Star LIVE sessions are high-impact, shoppable livestreams co-created by TikTok Shop, celebrities, and top affiliate creators.

These streams are designed to help brands connect with millions of users in real time, while driving discovery, engagement, and sales, especially for local MSMEs looking to scale.

According to TikTokShop’s Senior Director of Strategic Partnerships Nur Azre Abdul Aziz, the strategy has already delivered strong results.

“In 2025, we hosted more than 100 All-Star LIVE sessions in Malaysia, which helped participating Mall brands achieve an average sales uplift of over 160% compared to a normal day.

“The overall sales of Mall program brands also grew 2.3 times faster than marketplace sellers this year,” she said.

She also said that the momentum is reflective of growing consumer confidence in TikTokShop’s features.

These features include its 100% Authenticity Guarantee, 30-day free returns, and major campaign moments like Super Brand Days.

And now with a much larger slate of All-Star LIVE sessions planned for next year, TikTok Shop hopes to help more Malaysian brands break into the mainstream.

These updates were shared at the TikTok Shop Mall Ascend event in Kuala Lumpur.

The event was organised to bring together entrepreneurs and industry players to celebrate standout performers on the platform, with Senheng, PerySmith, Ceecile Women Sportswear, and Panda Eyes among those in attendance.

Brands and sellers who want to explore joining TikTok Shop Mall can learn more through the TikTok Shop Academy.