Your Pet Could Go From Couch To KL Billboard Through This Campaign

By Lara Kramer  •  in JUICE ♥
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Your pet could end up on a KL billboard, and no, we’re not joking.

Ever looked at your cat, dog, gecko, or cockatoo and thought, this majestic creature belongs on a giant screen in the middle of Kuala Lumpur? SAYS is basically handing you the chance.

Their Furever Friends campaign is back and this round is simple: send them a photo of your pet, say a few words about why your little rascal means the world to you, and you might see their face plastered across SAYS, all over social media, and yes, on actual digital billboards in KL. Imagine your hamster’s tiny whiskers in full HD at a traffic light near you.

It’s not just fluff, although there will be a lot of fluff. The campaign, which runs until 30 September, is about animal welfare, promoting kindness, compassion, and responsible pet ownership. It’s organised by SAYS in collaboration with JUICE, Fly FM, and Lumi News, with support from animal welfare heavyweights like A Dog’s Life, PAWS, SPCA Selangor, and TNRM Malaysia.

With thousands of animal abuse cases reported in Malaysia over the past few years, Furever Friends isn’t just here for cute content. It’s a reminder that every animal, whether living in a home, shelter or out on the streets, deserves safety, dignity, and a full belly.

How to throw your furkid or scale-baby into the spotlight:

  1. Go to says.com/fureverfriends

  2. Upload your pet’s photo via the ‘Share Your Pet’ button with a short caption or story (like the example above)

  3. Sit back and imagine your lizard trending on TikTok

The hope is that in between the awws and omg so cutes, these photos spark empathy and remind Malaysians to treat all animals with respect. Plus, you’ll get bragging rights forever if your pet makes it to a billboard!

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