M’sian Authorities Conduct Raids & Seizures At Local Swatch Stores Over New Pride Collection

By Lara Kramer  •  22 May 2023 in News

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The conflict between opposing viewpoints on LGBT+ rights and freedom of expression has been made clear by the controversy surrounding Coldplay’s performance in Malaysia. According to PAS, a well-known Islamic party, the band’s advocacy for the LGBT+ population creates a culture that is in opposition to religious and cultural norms. Their request for the event to be cancelled reveals a sincere worry about the possible erosion of conventional ideas and values.

The controversy has now expanded to encompass Swatch’s Pride Collection, which was brought to the attention of the authorities via a social media post associating Swatch’s collection with Coldplay’s support for the LGBT+ community.

The watches, adorned with rainbow colours symbolising inclusivity and acceptance, were subsequently targeted by the authorities. In a move that aroused concerns about the boundaries of cultural sensitivities and freedom of expression in Malaysia, the Ministry of Home Affairs (KDN) carried out raids on numerous outlets and seized the Pride Collection watches.

The above affected multiple Swatch branches across Malaysia, namely Pavilion KL, One Utama, Sunway Pyramid, Setia City Mall, Mid Valley, Southkey, Sunway Putra Mall, Sogo KL, Queensbay, Fahrenheit 88, Suria Sabah, with 5 stores receiving warnings: KTCC (Terengganu), Aeon KB, Aman Central Kedah, City Square and Viva City Kuching.

Nick Hayek Jr., the CEO of Swatch, expressed surprise and dismay in response to the seizures. Hayek emphasised that Swatch has always valued innovation and diversity, using their timepieces as a canvas for individuals from all walks of life. He disputed the idea that a collection honouring love and peace could be seen as negative, claiming that Swatch’s inspiring messages are in line with the joy of life.

Hayek further questioned how confiscating the watches could possibly be justified in light of the fact that Malaysia’s skies routinely display natural rainbows, that carry comparable significance yet occur without incident.

The brewing controversy  presents important issues regarding Malaysia’s tolerance for cultural diversity, promotion of inclusivity, and the limits of free speech in marketing. Diversity of viewpoints is an important component of any community, but it’s also important to achieve a balance that honours the sensitivity of traditions while also ensuring the preservation of individual rights.

It takes an open discourse and a desire to comprehend and value different points of view to resolve these issues – a conversation Malaysia may not be ready to have.