WATCH: Malaysia Airlines’ New In-Flight Safety Video Features Star-Studded Cameos & Catchy Tunes

By Quinny Tan  •  22 Jun 2022 in Travel

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Who says in-flight safety videos have to be boring?

Malaysia Airlines Berhad (MAB) is putting a Malaysian musical twist to its new in-flight safety video titled “Satu, Dua, Tiga, Jom!” by mixing Malaysian arts, culture and music with aviation safety.

The in-flight video begins with a backdrop of harmonic tunes as its cabin crew and Malaysian performance artists, draped in Malaysia’s traditional baju kebaya, welcome passengers to watch a safety demonstration video.

They then proceed to demonstrate eight easy-to-follow steps on the safety do’s and don’ts in a musical narration by Malaysia’s prominent figures and characters, comprising Olympic gymnasts, rock bands and the Harimau Malaya football club.

Malaysian Airlines decided to take a different approach to its in-flight video, engaging its passengers with a refreshing musical instead of usual safety videos with serious tones.

The video was directed by producer and founder of The Enfiniti Creative Universe, Tiara Jacquelina, and co-directed by actor and director Yusry Abdul Halim.

The video features cameos comprising Dr. Mazlan Othman, Malaysia’s first astrophysicist; Farah Ann Abdul Hadi, artistic gymnast; Dr. Jemilah Mahmood, founder of MERCY Malaysia; and Francisca Luhong, Miss Universe Malaysia 2020 among others.

The new concept is in line with the new way of work and consumer travel and aims to highlight Malaysia’s diversity while emphasising the importance of on-board safety. The video will be shown on planes beginning August this year.

Lau Yin May, MAB’s group chief marketing and customer experience officer, explained that the new in-flight safety video is all part of MAB’s efforts to enhance the in-flight experience for passengers to make their journey with the airline that more memorable.

“As the national carrier, we have always strived to support our national heroes and brands through our extensive partnership in the fields of sports, CSR initiatives, performing arts, local businesses, and many more, because we share the collective responsibility of serving our nation and our flag with pride every day,” she said.

Tiara said that they were filming through three intensive days and nights with a team of 150 performers, technical crew as well as Yusry Halim, with the MAB team, all whilst observing the Ramadan fast.

“We wanted a song that is Malaysian and yet has an international flavour. The song is speaking to a global audience because the whole world fly Malaysia Airlines,” she said.

Tiara also pointed out that the video is ultimately about safety. She hopes that it will get viewers’ attention.

“I want them to pay attention. I want to engage them so that they put away their phones and watch (the video) and try to actually know what it takes to be safe on the flight,” she explained.

Tiara had observed how people usually don’t give their full attention to the flight safety demonstrations on board. She hopes the video will change that.

Passengers will have the opportunity to view the compact version of the refreshed safety video on board Malaysia Airlines beginning August this year.

Check out the full version here! #SatuDuaTigaJom