VIDEO: It’s Nice That’s Toxic Mega Fade

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As part of agency It’s Nice That’s partnership with Channel 4’s Random Acts, THIS IS IT’s Andy Baker and illustrator Kyle Platts worked together for short Toxic Mega Fade. This animation demonstrates the possible side effects of what would happen when a person decides sniffing paint fumes is a wise choice — vivid hallucination of hands melting, imagining a fountain statue tearing it’s head apart to two pieces, seeing a dog that’s as big as a cloud; it’s all too much for someone to have endured for a short span of time, but entertaining for us nonetheless. What really piqued our curiosity though, is the possibility of Morpheus greeting us towards the end of the trip with the infamous blue or red pill. We’re obligated to say that we do not condone drugs, however, if the opportunity presented itself and we were able to try one of the two pills, we’d probably take it. And so would you.

Watch the video below:

More from director Andy Baker here