Japanese global apparel retailer UNIQLO has announced a collaboration with Musée de Louvre, the world’s largest art museum for a collection inspired by historical masterpieces that resides in the museum itself.
English graphic designer legend, Peter Saville known for his iconic album design for Joy Division’s Unknown Pleasures and who worked on the Men’s collection, said they’re designed around the theme of “Art and Logic”, focusing on the logic hidden in art like inventory numbers assigned to works held in the Louvre, the “golden ratio” and others that are incorporated in the designs.
“I was intrigued by the fact that at the Louvre, the world-famous Mona Lisa is known as painting ‘No. INV 779’, which is its internal inventory number. I was inspired by that,” Saville said.
Well-known works such as the Mona Lisa, the Winged Victory of Samothrace and Venus de Milo get a re-work through Saville’s distinct, urbane graphic style in various coloured tees and hoodies.
The women collection centres around “woman” motif and themes, inspired by great pieces like the Mona Lisa, La belle jardiniére and sensual The Odalisque represented vividly on t-shirts and sweatshirts.