Timberland Unveils Asia’s First “Workshop” Concept Store at Mid Valley


Longstanding brand Timberland is making a shift in focus towards providing lifestyle footwear and apparel to a consumer base that they’ve referred to as ‘Outdoor Lifestyler’. And with that, the brand is embracing the ‘Heritage Reimagined’ theme and thus revamped its store at Mid Valley. The newly relaunched store incorporates Asia’s first “workshop” integrated store concept that was designed to simulate an experiential journey for its customers. The store now features a craft display area and a workbench where customers can get their boots customised by choosing lace colours and even have their initials sewn onto their boots. The heart of the “workshop” is the Boot Room (pictured above), which features Timberland’s heritage and iconic product – their boots. Above head, there is even a shoelast chandelier.

More pictures of the new store below:


The Timberland outlet is located at Lot G033 & 033A No.1 The Boulevard, Mid Valley.

More information at www.timberland.com.my