TikTok Shop’s Hometown Market Is Bringing CNY Home Without The Traffic Jam

By Lara Kramer  •  in Sponsored
Thirsty for JUICE content? Quench your cravings on our Facebook, Instagram, TikTok and WhatsApp
Image provided to JUICE

If you live in the likes of KL, Johor, Melaka, or Penang, you already know the drill.

You leave your hometown to build a life in the city, then spend festive seasons calculating tolls, petrol, traffic, and whether the balik kampung drive is even worth the emotional and physical exhaustion.

This Chinese New Year, TikTok Shop is flipping the script.

From now till the end of the festive season, TikTok Shop presents The Hometown Market: Huat Ah! Sale, a 10-day shopping campaign built on one simple idea. If you cannot go home, let home come to you.

The campaign taps into a reality many Malaysians live with. Work pulls us into cities. Family, food, and familiarity stay behind. Instead of treating this as a loss, TikTok Shop turns it into a celebration of hometown flavours, habits, and festive rituals, delivered straight to wherever you are now.

Hometown vibes, city convenience

The Hometown Market is designed to recreate the feeling of walking through your local market before CNY. Familiar brands. Practical buys. A mix of indulgence and necessity. All without the long drive or the crowded highways.

Across the campaign period, shoppers can enjoy:

  • Discounts up to 88%

  • Unlimited free shipping

  • 100% authentic products from TikTok Shop Mall

  • TikTok Shop VIP savings of up to RM1,000

  • Angpow Rain deals with discounts reaching up to 88%

Or in short, the festive rush without the physical fatigue.

Big brands, serious festive savings

This year’s Hometown Market pulls in heavyweight brands across beauty, wellness, fashion, home, and electronics. Highlights include:

  • medicube Malaysia up to 50% off

  • Kinohimitsu Malaysia up to 50% off

  • hetch.malaysia up to 70% off

  • haier_malaysia up to 50% off

  • Polo Hill up to 70% off

  • Bonia up to 50% off

  • Huggies, Kotex, and Kleenex up to 25% off

  • Pediasure, Ensure, and Similac up to RM45 off with a free foldable bag

  • GINTELL up to 88% off

  • ELGINI up to 70% off

Whether you are prepping gifts for elders, refreshing the house or upgrading daily essentials, the deals are clearly built for real festive needs.

All Star livestreams, every night

A major pull of this campaign is its lineup of Chinese celebrities and creators hosting TikTok Shop LIVE sessions. These livestreams are designed to do more than sell. They tap into fandom culture, hometown pride, and festive excitement, pulling entire communities into the Shop rooms.

Key All Star livestreams include:

  • Jack Lim x Jack Neo, 24 January, 6:00 p.m. to 10:00 p.m.
  • The Kuan Family, 25 January, 8:00 p.m. to 12:00 a.m.
  • JEii Pong, 27 January, 8:00 p.m. to 12:00 a.m.
  • Crocs x Hanxiaoaii, 29 January, 8:00 p.m. to 10:00 p.m.
  • Whplay, 29 January, 8:00 p.m. to 10:00 p.m.
  • Waynewayne23, 30 January, 8:00 p.m. to 11:00 p.m.
  • 70mai x Wabikong, 1 February, 8:30 p.m. to 11:30 p.m.
  • Wewantjam.co with Han Pin, 1 February, 8:00 p.m. to 10:00 p.m.
  • Shaomai0903, 1 February, 8:00 p.m. to 10:00 p.m.

On top of that, TikTok Shop runs daily voucher giveaways up to 88% off at 8PM, so checking in nightly actually pays off.

Screenshot

Curated CNY deals for every festive moment

Rather than dumping random discounts, TikTok Shop structures its offerings around how people actually prepare for CNY.

Expect daily deals tailored to:

  • CNY OOTD, mixing festive fashion with health and beauty essentials

  • CNY reunion prep, covering groceries, and home appliances

  • Spring cleaning and decoration, with lifestyle and electronics picks

  • Balik kampung essentials, including automotive, electronics, and travel items

It feels less like scrolling and more like ticking off a festive checklist.

RM8, RM88, and RM888 Huat Huat steals

For shoppers who love a good rush, TikTok Shop rolls out limited time Huat Huat Deals on 25 January and 2 February. First come, first served, limited stock.

Highlights include:

  • Kinohimitsu Premium Abalone 3+3 Gift Pack at RM8

  • Eucerin Sun Serum Spotless Brightening SPF50 at RM8

  • OGAWA FitrekX Prime Auto Folding Treadmill at RM88

  • Nestlé KitKat Golden Pineapple Tart Chocolate Pack at RM8

  • Aolon GTS3 AMOLED Smart Watch at RM8

  • Hisense 13kg Top Load Washing Machine at RM888

  • ORABELLA DIY Naga Pixiu 999 Pure Gold Jewellery at RM8

  • AGE FREE Aura Tote Bag at RM8

  • Radiant Whole Food Honey Apple Cider Vinegar Sparkling Drink carton at RM8

  • ZUS All Day Cup Sunrise Collection at RM8

  • INHO Wardrobe Storage Cabinet at RM88

And plenty more waiting to be snapped up.

Bringing home, wherever you are

TikTok Shop’s Hometown Market understands something simple but important. Home is not just a place. It is habits, flavours, routines, and the comfort of familiarity. This campaign packages that feeling into livestreams, deals, and deliveries that land right at your doorstep.

No traffic. No exhaustion. Just festive shopping done your way!

Start shopping now by clicking here or open the TikTok app and head straight to the Shop tab.

Juice Social Banner