TikTok Shop’s 11.11 LIVE Event Breaks Records With 5 Million Viewers

By Lara Kramer  •  12 Nov 2024 in Features

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Last Sunday night, Malaysia’s online shopping scene hit a new high as over 5 million viewers tuned in for TikTok Shop’s 11.11 Mega LIVE Showdown.

The four-hour livestream, running from 7 p.m. to 11 p.m., delivered a rollercoaster of entertainment, exclusive deals, and major prizes, resulting in close to 80,000 orders placed in real-time.

This event wasn’t just about shopping—it was a full-on celebration of local talent and businesses. One of the highlights of the night was the #JomLokal segment, dedicated to showcasing Malaysian-made products and MSMEs. Brands like Dapur Pak Amir, Shiffa Curry Powder, and Empat Beranak took the stage, winning over viewers and gaining fresh exposure to a nationwide audience.

“We’re passionate about empowering homegrown brands and giving them a platform to shine,” shared TikTok Shop Malaysia’s Marketing Communication Lead, Nur Aisya Rosly. “Seeing these businesses get the recognition they deserve is incredibly fulfilling, and last night’s turnout was a testament to the support they have from Malaysians.”

The show was a star-studded affair, bringing together some of Malaysia’s most beloved TikTok creators. Big names like @khairulaming, @neelofa, @yang, @sallywhoo, @dearcarynn, and @tulippetals kept viewers engaged, blending humour and excitement into the Shoppertainment experience that TikTok has become known for.

As viewers joined in, they didn’t just watch—they shopped, taking advantage of discounts, promotions, and live giveaways. Some lucky fans even drove home with prizes like a sleek new Myvi, Honda ADV 160 motorbikes, and Honda Wave scooters.

But the night’s success wasn’t limited to the digital world. The event, which streamed live on @tiktokshop_my and aired on TV3, created a real buzz among viewers both online and in person. Thousands attended physically at the stadium, cheering on their favourite creators and rooting for local brands, making it a night to remember.

Beyond the excitement, TikTok Shop’s 11.11 Mega LIVE Showdown was made possible through support from key partners and sponsors. Brands like Maybank, Bulan Bintang, Oatside, Hausboom, Maggi, Munchy’s, Elianto, and 888 Tea & Coffee played significant roles in the event’s success, offering exclusive deals and collaborating to make the night unforgettable.

Shoppers who were glued to their screens could also take advantage of the grand promotions surrounding TikTok Shop’s 11.11 Mega Sale. Malaysians could stack up savings through free shipping vouchers and both Platform and Seller Discount vouchers. It was their chance to score major deals from top brands like Sony, Farm Fresh, Skintific, GB Gold, and many more, with discounts slashing up to 80% off!

With the Mega Sale reaching its peak, TikTok Shop has cemented its place as more than just a shopping platform—it’s a community-driven space where entertainment, support for local businesses, and incredible deals come together. As viewers count down the final hours of this year’s biggest shopping event, it’s clear that this year’s 11.11 celebration was one for the books.

For those looking to catch the last-minute action and take advantage of the stacked savings, TikTok Shop is still brimming with deals.

So, whether you’re hunting for tech gadgets, local food products, or beauty must-haves, it’s not too late to join in on Malaysia’s ultimate shopping showdown. Terms and conditions apply, of course!