The Pharrell Williams SOLARHU Collection Fuses Culture and Sports

By Ammar Haziq  •  17 Aug 2018 in Sneak Peek

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Pharrell Williams–rapper, singer, songwriter, performance artist, and record producer–what else can he do? We know his designing skills are sick and his portfolio in the fashion world is just stacking up (everybody loved his Stan Smith collaboration btw).

Now, adidas Originals and Pharrell continue their collaborative Hu series for Fall/Winter 2018, reiterating their common belief that through sport – we all have the power to transform lives.

Describing the collection, Pharrell expresses his fondness for the peaceful, meditative nature of running. He seeks to combine the performance breakthrough of adidas with fearless colours, bold patterns, and stylistic flair of East Africa, where running is deeply ingrained in culture.

As Pharrell explains, “Africa is a beautiful continent and the origin of civilization. Running is a state of meditation. Why not go back to the motherland and take inspiration from such a vivid and rich culture? Why not create a tribute to this incredible sport?”

There’s no denying Pharrell’s artistry, his unparalleled cultural reach and deep connection to creativity is embodied in two exclusive styles of footwear and one piece of apparel. The collection is expressed in confident colour tones, with a reimagined adidas Primeknit material to evoke a näive, handmade sensibility – contrasted with the familiar tooling and the established aesthetic markers of the collaboration.

Check out the collection below:

The Pharrell Williams SOLARHU NMD comes with an emblazonment of coordinated slogans like “MOTHER” and “LAND” or “EMPOWER” and “INSPIRE” or the Swahili words “MIELE” (forever) and “MBELE” (forward), all spelled in alphanumeric text. It’s bright, bold and most importantly – they’re Originals.

The adidas Originals by Pharrell Williams SOLARHU collection is available on 18 August 2018 at adidas Originals SURIA KLCC, select retailers and online at www.adidas.com.my