Wash, Dry & Serve: Taiwan Couple Styles Unclaimed Laundry

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(source: @wantshowasyoung / Instagram)

In Taichung, Taiwan, an unassuming laundromat quietly hummed along for decades under the careful ownership of Hsu Sho-Er and Chang Wan-Ji. They ran the business with steady hands, welcoming customers, collecting garments, and forging a life of modest but safe routine.

But in June 2020, when most businesses around the world saw a dip in footfall thanks to lockdowns and social distancing regulations brought about by the COVID-19 pandemic, the couple shot to online fame.

It was all thanks to their grandson, Reef Chang, who styled them in forgotten and unclaimed clothes left at their laundromat.

Turning the forgotten into something wholesome

(source: @wantshowasyoung / Instagram)

Reef had a simple vision: let his grandparents be themselves and shine, just with a little more style. So he started the @wantshowasyoung page on Instagram.

He likes making good use of layers, blending current trends with fun accessories on top of the unclaimed clothing at the laundromat. Picture combinations like an old bow tie with a brightly coloured scarf, for example.

(source: @wantshowasyoung / Instagram)

The result is something that manages to look both modern and vintage at the same time (though his grandparents’ advanced age helps with the latter’s aesthetic).

With photos that follow this unique style, the laundromat suddenly transformed from a place where people dropped off dirty clothes into a fashion studio. But unlike the coldness of actual studios, this one radiated warmth, humour, and love.

(source: @wantshowasyoung / Instagram)

The project initially started off as a cool pastime that Reef had with his grandparents. But with a ballooning popularity on Instagram, it eventually morphed into something bigger: they started bagging brand deals, and even more eyes on their fits.

The couple eventually became a wholesome symbol of sustainable fashion, breathing new life into discarded clothing. It became a unique way to recycle clothing and give the pieces second chances. Plus, it gave them a platform to spread some joy.

(source: @wantshowasyoung / Instagram)

Hsu Sho-Er sadly passed away in May 2023. Her absence in more recent photos is definitely felt, but the story doesn’t end with her.

Reef, together with Chang Wan-Ji and his father, continue to produce content for the page, honouring Sho-Er’s legacy with every photograph, every outfit, and every shared laugh. Her memory lives on in the folds of a vintage coat, the slight tilt of a hat, and the gleam of sunglasses perched just so.

More than a laundromat and more than a fashion page, @wantshowasyoung represents the story of two people and decades of service turned into something unexpected. It tells us the story of garments left behind only to pick up new lives, and of ageing but truly letting your inner child out.

Check it out here.

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