Samsung is back at it again with the shade, but this time, it isn’t subtle at all.
After the exploding Note 7 scandal, it’s been some time since Samsung has mocked Apple with videos on the downsides of owning the iPhone. Its latest advertisement has caught the attention of both Android and Apple fans, and is now going viral. To make matters worse, the advertisement is titled Growing Up.
That’s right Apple fans, Samsung is calling y’all to grow up, and grow up fast as the video features a timeline of the iPhone evolution from 2007 to 2017. Samsung brought Apple on a stroll down memory lane, and nothing about it is bittersweet.
The advertisement attacks the iPhone from all sides. Starting with the renowned “lack of storage space” problem with the iPhone 4 that was available with only 8, 12, or 32GB.
Next up is the comparison between the iPhone 5S and the Samsung Galaxy Note 3, and the difference between the sizes of the screen.
Coming to 2016, Samsung shoots an attack on the iPhone’s lack of the waterproof feature on the iPhone 6 models, forcing users to submerge their iPhones into a bowl of rice to have their iPhones up and running once again.
Refusing to stop here, Samsung mocks Apple’s removal of the earphone jack on the iPhone 7 models, and as if that weren’t bad enough, Samsung highlights the fact that they had wireless charging way, way before Apple did.
Here we are in 2017, with the iPhone X.
The video ends with the man switching off his iPhone, casually dumping it into a drawer and buying himself the all-new Samsung Galaxy Note 8. He then walks down the street of loyal Apple fans all queueing up to purchase the latest iPhone X, even throwing in a man with a haircut that looks uncannily similar to the latest iPhone (which is absolutely hilarious), shaking his head in amusement.
The video ended with the tagline “Update to Galaxy,” adding the icing on the cake.
Watch the full video here:
Everybody is talking about Samsung’s latest advertisement. While some of them found the advertisement funny, others, namely Apple fans, were slightly on the fence.
I already saw it and I think Apple should sue Samsung So Hard that they get Broke. https://t.co/xIRRnN2CcP
— Mbulelo Mtshutshisi (@MbulelotheKing) November 7, 2017
The new Samsung ad is pure savage for this one! pic.twitter.com/9dNNGZ7VPD
— Richard Hegedus (@RichHegedus3) November 6, 2017
— Richard Mercado (@1upOnYouBrah) November 7, 2017
Samsung’s new ad blatantly attacking Apple/iPhone users is poor marketing and reeks of jealousy and desperation.
— Donovan Erskine (@Donimals_) November 7, 2017
Samsung in one ad took Apple back to their last 10 years and left them there pic.twitter.com/oHvlMMgAGl
— itsYomi (@YomiSpeaks) November 6, 2017
What do you guys think about the 60 second advertisement? Should Samsung have done something more subtle? Leave us a comment and tell us all about it.