Rules Broken: L’oréal Men Expert X Kenji ‘BlackFryday’ Chai @ JUICE 11th Anniversary

By Aaron James Leong  •  22 Nov 2013 in News

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Street artist Kenji Chai aka BlackFryday showed that L’oréal Men Expert wasn’t playing around when they decided that ‘break the rules’ was the brand’s mantra for their White Activ Volcano Red Foam. Commissioning the archetypal and oft-misunderstood type of rule breaker, Keni, to provide them with street cred – Kenji sprayed a special mural during Asahi Pres. JUICE 11th Anniversary feat. Mad Decent. Not just a street art showcase, there was interactivity to the piece. The audience was made to peel layers of posters over the  incomplete mural as Kenji put the finishing touch on it – and with each poster peeled off, members of the audience were given a board to state their names and have their pictures taken of. These proud rule breakers were then given L’oréal Men Expert White Activ Volcano Red Foam each.

Hey, boundary pushers need to have their face cleanse too, and the White Activ Volcano Red Foam is made perfect for those who live on the edge of society. Consider this, with Volcanic Mineral extract, the foam has potent oil absorption qualities, and the Salicylic Acid makes tackling bacterial and other facial impurities a breeze. all that rule breaking and rebelling against the man probably mean going under the sun a lot too, no worries though, Kaolin Clay is included to brighten the skin and tighten the pores while the minty finish keeps your face fresh all day long, even if you’re a graffiti artist bombing a public area with your tags.

L’oréal Men Expert White Activ Volcano Red Foam is available in all leading pharmacies and hypermarkets for a recommended retail price of RM16.90