R&B: The Local Beauty Brand Amplifying Skincare With Sustainable Elements

By Lara Kramer  •  08 Mar 2023 in Features

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R+B (Repurpose + Beauty), a locally produced beauty company, announces the release of a line of skincare products aimed to satisfy the needs of customers seeking efficient, natural, and environmentally responsible goods.

R+B, a pioneer in the skincare sector, wants to usher in a day when consumers can readily obtain skincare that is good for both their health and the environment.

“We aim to give our customers the information and tools they need to choose sustainable skincare products. Natural and affordable R+B products make them available to everyone.”

In the words of co-founder Irene Lim, “We don’t think that beauty should come at the expense of the environment or your wallet.

The company, which was established in 2021, holds the view that it is possible to have beautiful skin while also contributing to the community and protecting the environment.

Because they embody circular beauty, R+B’s line of skincare products is the ideal option for ethical shoppers.

R+B products are a valuable contribution to the beauty industry and our community since they integrate sustainability throughout their value chain. All items are also vegan, cruelty-free, and made from components that are produced from plants.

The business just finished a consumer trial with 300 women in Peninsular Malaysia who were between the ages of 25 and 50. The main issues found were ageing skin, large pores, pigmentation, lacklustre skin, and fine lines and wrinkles. The survey also found that women made skincare purchases based on the products’ efficacy, cost, ingredient list, natural qualities, and product ratings.

Circular beauty is seen as a green business concept, according to Fact MR.

This beauty idea recycles byproducts and finds new uses for them, extending the ingredient’s life cycle and preventing landfill waste.

In keeping with this, R+B’s first line of skincare products includes natural materials, including reused coffee grinds, as its main ingredient. Coffee grounds are a great resource since they are full of vitamins, minerals, and antioxidants.

Circular beauty items must properly dispose of their packaging. In order to lessen waste, R+B offers a return, refill, reuse, and repeat policy. The empty jars and bottles can be returned by customers using the packaging they got with their initial purchase once the contents have been used up.

Introducing the products:

R+B Coffee Collection

R+B’s premier collection features five products to add to your daily skincare routine – all of which contain repurposed coffee grounds as their core ingredient. These include the Deep Cleansing Face Gel, Exfoliating Face Scrub, Revitalising Face Moisturiser, Anti-Cellulite Body Scrub, and Anti-Cellulite Body Cream.

Face Care

Deep Cleansing Face Gel (120ml)
Cleanse + Detoxify
R+B’s Deep Cleansing Face Gel incorporates lemongrass into its coffee mixture to protect the skin from pollution and detoxify and remove impurities for cleaner and clearer skin.

Exfoliating Face Scrub (60ml)
Exfoliate + Regenerate
R+B’s Exfoliating face scrub is power-packed with natural exfoliants and turmeric to promote skin regeneration and brighten dull-looking skin resulting in healthier and glowing skin.

Revitalising Face Moisturiser (60ml)
Revitalise + Strengthen
R+B’s Revitalising Face Moisturiser stands out thanks to the unique use of Myrothamnus Flabellifolia, also known as the Resurrection Plant. This miracle plant originates from South Africa and undergoes extraction in Switzerland. The plant’s essence is scientifically proven to speed up the renewal of skin cells, strengthen the skin barrier against pollution, even out and brighten skin tone, as well as revive the skin for more than 48 hours with just one application.

Body Care

Anti-Cellulite Body Scrub (70ml)
Exfoliate + Reduce Water Retention
R+B’s Anti-Cellulite Body Scrub is rich in antioxidants and contains coffee, orange and grapefruit oil. Orange oil promotes collagen production and helps enhance the skin’s overall texture. When morphed together, these ingredients help detoxify skin and reduce water retention.

Anti-Cellulite Body Cream (120ml)
Moisturise + Reduce the Appearance of Cellulite
R+B’s Anti-Cellulite Body Cream contains orange, coconut, and cinnamon oil, which aids collagen production, stimulates the lymphatic system, improves circulation, and revives one’s skin tone.

Sign Up And Be Rewarded

Anyone registering an account on R+B’s official website will enjoy an RM10 discount on their first purchase. For future exciting deals and promotions, keep a lookout on R+B’s website and social media platforms.

For more information, please visit rnbgbeauty.com or contact [email protected].