Just like the jetsetters that we are, we are heading off to Tokyo later to attend the Reebok Reethym of Lite Part-ay on Thursday night, an awesome invite only event who will be attended by none other than Verbal of Teriyak Boyz and American rapper/producer/Alicia Keys’ babydaddy Swizz Beats!
The film above called Prequel To A Classic tells the story behind the scenes of the launch Reebok’s Reethym of Lite Campaign all the way to Swizz Beatz’s International party that happened back in July in NYC – a party that commemorates his new role as Creative Director for the global brand.
The party will continue on at Tokyo where the regional Reebok’s Reethym of Lite party celebrates Verbal of Teriyaki Boyz as the Creative Director of Reebok Classics Asia. Exciting stuff indeed! We hope you enjoy the movie, our next blog post will be in Tokyo. I’ll leave y’alls with Swizz Beatz produced ‘On To The Next One’ and Teriyaki Boyz’s ‘Heartbreaker’.Â Sayonara!